What brand are these shoes?

In Kobe, Oni Tsuka founded the predecessor of ASICS. In the early days, it was more like a shoe factory. 1950, the company changed its name to "ghost burial tiger".

The company's first breakthrough was in 195 1, when a long-distance runner wearing tiger running shoes won the Boston marathon. At the same time, the company has also made great progress in indoor sports shoes, and invented CUPSOLE to provide basketball players with more stable footwear products. During the preparation for the 1956 Melbourne Olympic Games, Hibakiro of Oni Tsuka established the company's business philosophy: to develop products that are most suitable for sports. The new rubber formula provided good cushioning performance, so 1960 magic running shoes were born, all of which were shoes with ventilation system. When marathon legend ABEBEBIKILA started wearing running shoes at 196 1, tiger shoes were the first choice. In order to make the shoes fit the feet better, TIGER measured the feet of at least 20,000 people as a technical reference. At the 1964 Tokyo Olympic Games, the athletes wearing tiger shoes won 46 medals. In the same year, DEREK CLAYTON of Australia broke the marathon record with an amazing result (2: 09: 36). The uppers of the tiger shoes he wore were made of nylon, which was unique at that time. In the same year, in the first footwear survey published by RUNNER WORLD magazine, TIGER ranked first among the five running shoes brands tested. By 1970, Tiger brand has become the largest running shoe manufacturer in the United States, and 70% of famous athletes wear Tiger brand shoes. At the 1972 Munich Olympic Games, 80% volleyball players wore tiger shoes. Tigers have been popular in Europe since Munich Olympic Games. 1977, ASICS company was formally established with the merger of several small companies.

The name ASICS is the abbreviation of "ANIMA SANA IN CORPORE SANO" (a sound mind belongs to a strong body). ASICS has always produced products that meet the requirements of sports with high-tech and high-quality standards, and has developed a number of patented technologies, such as asics-GEL super shock-absorbing adhesive, AHAR super wear rubber, DUOSOLE super wear-resistant and anti-slip midsole, SPEVA super elastic midsole, DUOMAX dual-density anti-tilt device, TRUSSTIC elastic shock-proof midsole and so on. Many technologies are combined with each other, so that the wearer can enjoy more sports fun while preventing injuries!

At the 1992 Barcelona Olympic Games, ASICS became the first official sponsor of sports shoes in Olympic history, which is undoubtedly another new peak of ASICS.

In 2002, ASICS became one of the top five sporting goods brands in the world and became a well-known brand loved by professional athletes and sports enthusiasts all over the world.

In 2006, ASICS changed its trademark (see photo).

ASICS once sponsored the men's and women's basketball teams in China in the 1980s, and also sponsored the winning clothes of the China sports delegation in 1988 Seoul Olympic Games.

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