What business does Yu 'ebao affect in commercial banks?

The scale of funds raised by Yu 'ebao exceeded10 billion yuan in a short time. Since Yu 'ebao was launched in June, 2065438+2003, its users have exceeded 80 million in half a year, and its accumulated funds are nearly 500 billion yuan. The scale is still growing, which will inevitably have a certain impact on China's commercial banks in the following aspects.

Misappropriation of bank deposits

Alipay has low deposit absorption cost, high liquidity and high yield, which is attractive to customers and shows a growing trend, and will have a major impact on the traditional deposit business of banks. Alipay's customers are mostly young people with less economic accumulation, and they are eager to increase their spare money steadily after shopping. Yu 'ebao realizes income by purchasing money funds, which is a financial management model and certainly has certain risks. Due to people's high trust in Alipay's security and reputation, it is subjectively considered to be risk-free, with good liquidity and high income, which increases the probability of customers transferring account funds to Yu 'ebao. Yu 'ebao captures people's psychology, provides a value-added channel with extremely low risk, and diverts the demand deposits of commercial banks to some extent.

Affect the market position of commercial banks

Due to China's institutional and policy factors, commercial banks have long been in the core position of financial service institutions. Most financial services and channels are controlled and monopolized by commercial banks. However, the rate of return of "Bao Yue" exceeds that of banks, which may have a certain impact on bank monopoly. A number of Internet companies have gradually penetrated into the financial industry through Internet channels, which has accelerated the continuous adjustment and innovation of financial policies and systems and caused a major impact on the traditional business of commercial banks. Taking the development of third-party payment business as an example, the status of payment business of commercial banks has been affected. Nowadays, Alipay has cooperated with Tian Hong Fund Company to launch Yu 'ebao, and started to compete for the profits of commercial banks' wealth management business and demand deposit business. The launch of Yu 'ebao also provides investors with more investment and financial management options, which to some extent alleviates the financing difficulties of small and medium-sized enterprises in eliminating the monopoly of banking institutions. Although Yu 'ebao is on the edge of the policy, it is still controversial. At the subsequent press conference, the CSRC named Yu 'ebao business in violation of the relevant provisions of the Measures for the Administration of Sales of Securities Investment Funds and the Interim Provisions on the Administration of Sales Settlement Funds of Securities Investment Funds. However, the CSRC did not take measures to suspend the business of Yu 'ebao, but believed that Yu 'ebao was an innovation in the fund sales model and gave it clear support. Yu 'ebao embodies the determination of the China Municipal Government to speed up the reform and opening up of the financial services industry, supports and encourages internet financial innovation, makes up for the shortcomings of commercial banks in many businesses, and makes China's financial services industry take a big step towards opening up to private capital. Therefore, the emergence of Yu 'ebao has weakened the position of commercial banks in the financial market to some extent.

The Influence of Yu 'ebao on Financial Products of Commercial Banks

Compared with commercial banks, Yu 'ebao has the characteristics of both financial management and consumption. Holding the money fund can not only get higher income, but also redeem the fund at any time for consumption payment and transfer. And there is no limit to the minimum purchase amount of customers. You can buy it for one yuan, and the proceeds will be settled daily. Let customers gain value-added opportunities through "saving pocket money". The 1 day ultra-short wealth management products of commercial banks are the closest to their nature, but the 1 day ultra-short wealth management products of commercial banks can only be purchased at a minimum of 50,000 yuan. Banks also want to do something similar to Yu 'ebao, but they are subject to many restrictions in policy. For example, the CBRC stipulates that the minimum threshold for wealth management products is 50,000 yuan, which blocks many customers who need wealth management products. Some people think that bank wealth management products are aimed at investors with certain investment needs and risk tolerance. Therefore, there is no direct competition between the two, and it is difficult to form a direct threat to the existing wealth management products of banks. But in the long run, its potential impact on bank wealth management products should not be underestimated.

The influence of Yu 'ebao on commercial banks' fund consignment.

Yu 'ebao made Tian Hong Fund an instant hit, which led to the upsurge of money funds, created huge product demand for the money market and mobilized the activity of short-term financing market. This situation is bound to have an impact on the bank's fund agency business and directly affect the bank's intermediary business income.