New Year's advertising copy, is there any good copy worth sharing?

On New Year's Eve, everyone is celebrating the Spring Festival. As a copywriter, you may still be racking your brains to catch up with the hot spots, but your copywriting is always a little less feeling. So, how to judge a good copy?

I said in the copywriting training class that a good copywriting should meet three standards, namely, festival-related, emotional * * *, and organic implantation of brands or products.

Today, with these three standards, I have carefully prepared three brands of New Year's Eve advertisements. Let's see:

1, durex-northern off-year VS southern off-year

Twenty-three, melon is sweet, lick your mouth every day next year.

Twenty-four, the rice cake is sticky, and it is sticky every night during the Spring Festival.

Twenty-three, jiaozi incense, full of juice soup.

Twenty-four, round and round, swallow the golden pill.

Twenty-three, fire crisp, you are in a hurry.

Twenty-four, sweet, the tip of my tongue moistens my heart.

Off-year related elements: honeydew melon, rice cake, jiaozi, glutinous rice balls, sesame cakes and water chestnut.

Emotion * * * Song: These delicacies can remind people of the scene of the New Year's Eve, causing emotion * * * Song.

Brand implantation: You should know that food is integrated into your own characteristic products in design.

2. Little yellow car

Sweep away the dust in the king's house and greet the New Year calmly.

Elements related to off-year: Kitchen God, Bodhisattva, Fu, and various foods on the round table.

Emotion * * * Ming: In front of the Kitchen God Bodhisattva, the round table is full of delicious food, which can remind people of the custom of off-year, and the Bodhisattva is the king.

Brand Implantation: A Man Riding a Yellow Car

3. Hungry

The taste of the year is on, and the new year's e-spring is about to begin. Brother E is delicious.

Elements related to off-year: posters, lanterns, firecrackers and couplets on a red background.

Emotion * * * Song: Mainly reflected in the text. Using "Little Brother E to Delicious" reflects people's demand for delicious food and can produce emotional songs.

Brand implantation: the clever implantation of homophonic symbol "e"; In addition, the implantation of the middle takeaway brother, these are brand implants, and they are doing very well.

All right, that's it for the small advertising copy. After reading it, you may have new ideas about the creation of borrowing copy. You can also come to a group of small advertising copy of your own brand. Leave a message and study together.

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).