What are big dates and small dates on Amazon

Seasonal peak sales periods for products on the Amazon platform, and sales dates during off-peak periods.

1. On the Amazon platform, big dates refer to the seasonal peak period of product sales on the Amazon platform. At the end of the year and the beginning of the year, including Black Friday, Christmas, etc., these periods are Amazon’s peak sales seasons, and sellers can

Get more traffic and sales opportunities within the segment.

2. Small dates refer to off-peak sales dates, which are during off-season or daily sales periods. During these times, sellers need to adopt different strategies to attract more consumers to buy.