The Development and Popularization of Tetong Tetong

In fact, the development of special access has entered a mature stage, and enterprises generally feel more and more difficult. This is because many special customers have begun to demonstrate to enterprises with their own "particularity" and demand more and greater resources. We should pay attention to this point, and the policies given at the time of development should not be too loose. Many enterprises give policies for fear of losing this rare market opportunity, which can only break the routine and make such customers' appetite bigger and bigger, thus ruining access. In fact, as long as we give more support to promotional items and prizes, or give similar policies to dealers in the wholesale market when the quantity is particularly large, we can increase the frequency of customers' purchases, as many well-known enterprises such as Taiwan Province Uni-President do.

For special channel customers, because their channels are not comparable to traditional channels, they often judge the quality of their channel policies by their feelings, so the promotion policy of Tetong should implement a special policy of "one-on-one". As long as he thinks this policy is unique, it is his most satisfying demand, not necessarily the most profitable and cheapest policy. Therefore, when operating special channels, we should flexibly adopt corresponding strategies according to the personality of special channels.

Of course, products may be sold directly from manufacturers by entering TEPCO, and the issue of exclusive distributors among regional distributors should be handled carefully. If you don't need to ship directly from the manufacturer, you can ship through the dealer. If the goods are shipped from the manufacturer, an agreement on profit distribution shall be reached with the distributor. In the operation of private communication, special attention should be paid to the balance of various access strategies, and only in this way can the effective layout of access structure be realized.