What is micro-marketing and how to do it?

Micro-marketing is a new marketing method in recent years. At present, it refers to Shuangwei, WeChat and Weibo. The significance of micro-marketing lies in the possibility of fission through interpersonal relationships, thus improving the visibility of products or brands and gaining customers. Want to do micro-marketing, we should pay attention to the following points:

Micro-marketing tip 1: Screen swiping can't bring sustainable benefits.

The earliest micro-marketing should be people who do WeChat business. When they see such a market, they start to brush the screen, but you will find that the operation mode of brushing the screen can not bring lasting promotion effect.

The more you brush the screen, the more disgusted the fans are. In the end, it is not the brand and products that have been promoted, but their own character that has gone downhill. Therefore, if you think that micro-marketing is just a brush screen, then you are caught in a misunderstanding.

Micro-marketing tip 2: Fission is not a random success.

Micro-marketing is a social-based marketing method. People can split, but the split is not randomly successful. If you want to fission successfully, you have to calculate an account, what effect you want to fission, how many loyal fans you have, and how much fission costs.

You see the phenomenon of brushing the screen in the circle of friends, which seems very simple. Yes, the routine is simple, but you can't see user loyalty. Because of loyalty, I followed the screen and achieved the effect of fission.

If you don't have loyal fans now, you will fail if you want to do fission, so you must cultivate loyal users first if you want to do fission. Loyal users are from 0 to 1, and fission is from 1 to infinity.

Micro-marketing Skill 3: Focus on image building

Compared with the past, there is a more obvious difference in micro-marketing now, that is, to establish a character image, that is, to establish a person; Attract fans through personal design and turn them into loyal fans.

The essence of micro-marketing is user group, loyal users and sharing, so all this must have a core, that is, opinion leaders. Therefore, if you want to do a good job in micro-marketing, you must learn to establish your own image cognition.

Micro-marketing Skill 4: Improve content quality

If you see people who advertise on WeChat or Weibo every day, they will be blocked or blacked out. However, if you share some useful common sense every day, you may continue to pay attention, which is the value that high-quality content brings you.

To do micro-marketing, we should constantly share values, establish our own professionalism, and make fans loyal to you and think that you are a living person and a professional person.

Summary:

In addition, micro-marketing also needs to cooperate with community marketing for fission. To do a good job in micro-marketing, the most important work in the early stage is fan precipitation, and the later stage is continuous screening and fission.

Starting a business is not easy. I wish you all the best.