Graffiti style illustration - what is illustration cartoon, where is the application?

The difference between graffiti and illustration? There is no clear distinction between the two can be said to be the same style of the two probably different commercial purposes graffiti most of the street spray paint or hand-painted graffiti design manuscripts are mostly used in advertising design illustration can be used in magazines, advertising albums and so on a lot of media and then to subdivide is that most of the graffiti is a collection of dots, lines and surfaces that is, do not draw a three-dimensional sense of a very strong picture and the graffiti paintings can be called illustration, but illustration is very realistically very three-dimensional sense of the two each other are related. PUMASELECT first wave of heavy co-branding street graffiti master BradleyTheodore globally renowned sports brand PUMA's SELECT series and a selection of designers from the world's major trend towns to work together, the different styles of fashion collision of fashionable items with each other to make PUMASELECT become the most popular trend in the sports fashion circle in recent years. PUMASELECT has become a hot topic in the sports fashion world in recent years, and has also made PUMA a leader in sports trends. 2019 PUMASELECT's first wave of heavy co-branding, together with New York's well-known street artist Bradley Theodore, will be all corners of the world as a canvas for the creation of the inspiration from the streets and alleys that can be seen everywhere, the use of distinctive graffiti colors and textures to truly reflect the passion and explosive power contained in the essence of art. PUMASELECT's first wave of heavy co-branding with street graffiti masters BradleyTheodore New York famous street artist BradleyTheodore to full of street style portraits and skull totems known worldwide, through bright colors, hand-painted graffiti and rich symbolism to re-conceptualize the design, to explore the inner vitality of people, whether it is the fashion demoness AnnaWintour (AnnaWintour), the old master of Karl Lagerfeld (Karl Lagerfeld), the old master of the fashion industry, the new series of colorful fashion items, the first wave of PUMASELECT co-branded master of the street graffiti. Karl Lagerfeld (Karl Lagerfeld) and other pop culture classics are his masterpieces, although they are all presented with skulls, but the use of bright colors will be the appearance, hair or posture to illustrate the different characters, the use of skeletons to present the hope that the character's inner soul sketched out to awaken everyone to find the original self, to show the confidence that emanates from the inside out. PUMAClydeBRADLEYTHEODOREPUMASELECTxBRADLEYTHEODORE co-branded series highlights Bradley's brilliant artistic strokes, adding various hand-painted totems, such as skulls, hearts, and hashtag labels into the design of fashion items, which is a perfect interpretation of real life and cultural exchanges of art products. The co-branded series of shoes PUMAThunderbyBRADLEYTHEODORE adopts the popular popularity of the 2018 Thunder as a flip-flop, with multiple heterogeneous materials such as suede, leather, mesh, etc., and through the design of neon colors such as red, blue, green, pink, yellow, etc., the exaggerated side line creates a multifaceted visual hierarchy, and TPU cut-outs are added to create a dominating and thick sole; the other PUMAThunder by BRADLEYTHEODORE has a thick sole; and the other PUMAThunder by BRADLEYTHEODORE has a thick sole. Another PUMACapriby Bradley Theodore uses black and white soft texture leather splicing to cover the upper, with mint green hand-painted on the side of the shoe with PUMA's signature machete pattern, a bright white heart and Hashtag# totem embellished on the white leather, low-key but not losing the playfulness of the original intention, and the handwritten word NEWYORK traces back to the origins of the Bradley Theodore. The handwritten word NEWYORK traces back to Bradley's origin, and the last heel is embossed with a jumping leopard LOGO in goose yellow suede, so that the shoes still have a high fashion style under the atmosphere of the street trend; PUMAClydebyBradleyTheodore shoes have been changed to a pink, yellow, and blue color lines with hand-painted machete design, and the same hand-painted totems are also embellished on the upper with glossy black, and more subtly printed on the bottom of the tongue with the word CREATIVITYISCULTURE. CREATIVITYISCULTURE" is printed on the lower part of the tongue, letting people understand Bradley's free-spirited soul of creation. Mischievous and eye-catching fashion apparel, with skull print totems as visual highlights, PUMAXBradleyTheodore baseball jacket using double-sided wearing ingenuity, the sleeves to join the hand-painted graffiti design, behind the New York City skyline is also painted, a full sense of street trends; PUMAxBradleyTheodore polo shirts and thin T-shirts into the street style design, in addition to the signature skulls, the indispensable signature graffiti soul. The PUMAxBradleyTheodore T-shirt and T-shirt are designed with a street style, with the exception of the indispensable signature skull print, which is also hand-painted with hearts and flowers to make the overall apparel more lively and playful. In addition to a variety of hooded T-shirts, short-sleeved T-shirts and sweatpants, Bradley has also incorporated three-dimensional embroidery and gel printing techniques into the design of tote bags, fanny packs, baseball caps and other accessories, providing a more comprehensive range of wearable options and challenging the emerging trend of graffiti and hand-painted totems. PUMAThunderBRADLEYTHEODOREPUMASELECTxBRADLEYTHEODORE co-branded series of merchandise to adopt the global **** sale, will be on January 12 in the PUMA designated stores to officially debut on the stage for sale, to Bradley's free-spirited art brushstrokes, boldly defining the direction of the spring of this year's street fashion. What is illustration cartoon, where is the application? Illustration knowledge popularization 1. Illustration meaning in the field of modern design, illustration design can be said to be the most expressive meaning, it has a close blood relationship with the art of painting. Many expression techniques of illustration art are borrowed from the expression techniques of painting art. The marriage of illustration art and painting art makes the former, whether in the exploration of the diversity of expression techniques, or in the depth and breadth of the design theme expression, have made great progress, showing a more unique artistic charm, and thus more expressive. In a sense, the art of painting has become a basic discipline, and illustration has become an applied discipline. Throughout the history of the development of illustration, the scope of its application is constantly expanding. Especially in today's high-speed information development, people's daily life is full of all kinds of commercial information, illustration design has become an irreplaceable art form in the real society. Therefore, how to study, think and research the knowledge of modern illustration to better serve the society is the purpose of our study.2. Definition of IllustrationThe Dictionary of Illustration explains "Illustration" as follows: "refers to the pictures inserted in books and magazines. Some of them are printed in the middle of the text, and some of them are inserted in a way to supplement the content of the text or art appreciation." This explanation is mainly for book illustrations as a definition, a narrow definition. Due to the advent of the age of intelligence, the development of modern society, the meaning of modern illustration has changed from the past narrow concept (limited to paintings and drawings) to a broad concept, "illustration" is what we usually read in newspapers, magazines, various publications or children's picture books, in the text between the pictures inserted, collectively called "Illustration" is the word that we usually read in newspapers, magazines, various publications or children's picture books. Illustration, in the Latin meaning of the word, originally means "to illuminate". As the word implies, it was originally used to increase the interest of the text in a publication, so that the text could be more vivid and more vividly active in the reader's mind. In today's publications, the importance of illustration has far exceeded the status of "illuminating the text". It not only highlights the idea of the theme, but also enhances the infectious force of art. Illustration is a form of art, as an important form of visual communication of modern design, with its intuitive image, the real sense of life and the beauty of the infectious force, in modern design occupies a specific position, has been widely used in many areas of modern design, involving cultural activities, social **** cause, commercial activities, film and television culture, etc. 3.Illustration history and evolution of the art of illustration, has a long history. history. To you and I seem ordinary and simple illustration, but there is a great connotation. From the world's oldest illustration cave mural to the Japanese Edo period folk prints ukiyo-e, all demonstrate the development of illustration. Illustration was first developed in the early nineteenth century with the change of newspapers and books. The real golden age of illustration began in the United States in the 1950s and 1960s. At that time, illustration was just separated from fine art with obvious painting colors, and most of the authors engaged in illustration were professional painters, and later on, they were influenced by the abstract expressionist school, which changed from figurative to abstract. Until the 1970s, illustration returned to the realistic style. Early Chinese illustration form China's earliest illustration is in the form of prints, with the introduction of Buddhist culture, in order to propagate the teachings of the scriptures with "disguised" illustrations of the scriptures. At present, the earliest historical record of China's prints, the Tang Suzong published the "dharani sutra mantra map". The exact date of publication is the title page of the Vajrayana Sutra of Emperor Yi Zong of the Tang Dynasty in the ninth year of the reign of Emperor Xian Tong (868). In the Song, Jin, and Yuan Dynasties, book illustrations made great progress. The scope of application was expanded to books on medicine, history and geography, archaeological atlas, daily encyclopedia and other books, and color overprint illustrations appeared. During the Ming and Qing dynasties, it can be said that the ancient art of illustration was a period of great development, and there were book engraving industries all over the country. Different styles were formed in different regions. The form of illustration has the following broadly: the first volume with pictures, illustrations in the text, the upper picture below or the lower picture above, the inner cover or title page painting and card notes. The historical evolution of China's ancient illustrations can be regarded as the development history of printmaking. At the same time, it is also the history of folk yearbook. Only the folk yearbook earlier independent of a commodity, it is the predecessor of commercial illustration. The history of illustration in Europe is similar to that of our country, and it was first used in religious reading materials. Later, illustrations were widely used in publications such as natural science books, grammar books and collections of classic authors. Today, illustration is widely used in various fields of society. The art of illustration not only expands our horizons, enriches our minds, gives us unlimited space for imagination, but also broadens our minds. With the increasing commercialization of art and the emergence of new painting materials and tools, the art of illustration has entered the era of commercialization. In the era of commodity economy, illustration plays a great role in promoting the development of economy. The concept of illustration has gone far beyond the scope of traditional regulations. Throughout today's illustration world, painters are no longer limited to a certain style, they often break the previous single use of a material, in order to achieve the desired effect, a wide range of means, so that the development of the art of illustration has gained a broader space and unlimited possibilities. In China, although the development of illustration is relatively late, but tracing its origins, Fang Yuan has a long history. Illustration has gone through the development of blackboard newspapers, prints and posters after the liberation, as well as the borrowing of international popular styles after the 1980s. With the popularization of computer technology in the mid-to-late 1990s, more new authors using computers for illustration design have emerged, and illustration has found a huge living space outside of books, the mother of illustration, where it was born. The richness of the carriers Rich carriers with the progress of technology, social needs and continue to emerge.4. Scope of application of illustration publications: book covers, book interiors, book jackets, books, the content of the book to support the use of illustration. Including newspapers, magazines and other editorial illustration. Commercial Publicity: Illustrated Advertising DD Including illustrations used in newspaper advertisements, magazine advertisements, signboards, posters, leaflets, and TV commercials; Commercial Image Design: product logos and corporate images (mascots); product packaging design; packaging design and illustration Illustrated DD Consumer guides, product descriptions, instruction manuals, charts and diagrams, catalogs Film and Television Multimedia: Character and Multimedia: Character and environment design for TV dramas, commercials, internet, etc. Game design: game publicity illustration, game character setting, scene setting animation, cartoon, cartoon animation original drawing setting, comic design, cartoon design basically all commercial painting can be counted in the category of illustration. The two main types of illustration applications In the field of graphic design, we have the most contact with literary illustration and commercial illustration. Literary illustration - a visual art form that reproduces the plot of an article and embodies the spirit of literature. Commercial illustration - for enterprises or products to convey commodity information, a combination of art and business of a form of image expression. The author of the illustration receives the remuneration associated with it, gives up the ownership of the work, and only retains the right of authorship, which belongs to a kind of commercial buying and selling behavior.5. Function and Role of Illustration Illustration Definition of Modern Illustration is somewhat different from the general sense of art illustration. There are differences in terms of their functions, forms of expression, and media of communication. The service object of modern illustration is first of all commodities. Commercial activities require that the information carried be accurately and clearly conveyed to the audience, and it is said that it serves for commercial activities because it seeks people to correctly receive and grasp the information, and it makes the audience get the feeling of beauty at the same time of taking action. The general meaning of art illustration has three functions and purposes: first, as a supplement to the text; second, to let people get the satisfaction of perceptual knowledge; third, to show the artist's aesthetic concepts, performance skills, and even the expression of the artist's world view and outlook on life. The functionality of modern illustration is very strong, and deviating from the visual communication purpose of pure art tends to weaken the function of modern illustration. Therefore, the design must not allow the theme of the illustration to have the possibility of generating ambiguity. It must be based on distinct, simple and accurate. Modern Illustration Appeal Function The basic appeal function of modern illustration is to convey the information to the audience in the most concise, clear and unambiguous way, arouse their interest, endeavor to make them convinced of the content of the transmission, and in the process of aesthetics gladly accept the content of the propaganda, and induce them to take the final action. (i) Display vivid and concrete images of products and services, and convey information intuitively. (ii) Stimulate consumers' interest. (iii) Enhance the persuasive power of the advertisement. (D) Strengthen the infectious force of goods, stimulate consumer desire.6. Aesthetic characteristics of illustration illustration design as a form of visual art, specifically as a part of practical art, has its own aesthetic characteristics. Among them, the most obvious ones are as follows: one purpose and constraints, two practicality and popularity, three image and intuition, four aesthetics and fun, five creativity and artistic imagination, six diversification and plurality of modern illustration, due to the diversity of the media, content, expression methods, and objects of appeal, so that the aesthetic standard of modern illustration is also diversified and plurality of characteristics. 7. Forms of Illustration The forms of modern illustration are various The forms of modern illustration are various, which can be categorized by communication media or by function. In terms of media classification, it is basically divided into two major parts, i.e. print media and movie and television media. Printed media include poster advertisement illustration, newspaper illustration, magazine and book illustration, product package illustration, corporate image publicity illustration, etc. Film and television media include movies, television, computer monitors and so on. Poster advertising illustrations: also known as posters, posters. In the era when advertisements still mainly rely on printed media to deliver information, it can be said that it is in the position of dominating advertisements. But with the emergence of film and television media, its application scope has been narrowed. Newspaper illustration: Newspaper is one of the best mediums for information transfer. It is the most popular, low-cost, large circulation, wide dissemination, fast, short production cycle and so on. Magazine and book illustration: including front and back cover design and body illustration, widely used in all kinds of books. Such as literature books, children's books, science and technology books. This kind of illustration is gradually declining. In the future, there will still be a large number of electronic books and electronic newspapers. Product packaging illustration: product packaging makes the application of illustration more widely. Product packaging design contains three elements: logo, graphics, text. It has a dual mission: one is to introduce the product, the second is to establish the brand image. The most prominent feature is that it is between flat and three-dimensional design. Corporate image publicity materials illustration: it is the VI design of the enterprise. It is included in the two major parts of the basic system and application system of corporate image design. Film and television media in the film and television illustration: it refers to the illustrations appearing in movies and television. Generally, it appears more in the advertisement movie. Film and television illustration also includes computer screens. Computer screen has become the commercial illustration of the performance of space, a large number of graphic library animation, game shows, graphic forms, have become a member of the commercial illustration. 8. Illustration of the expression of the characters, free-form, realistic approach, black-and-white, color, the use of materials, photographs, computer-generated ...... As long as the formation is "graphic", can be applied to the production of illustration. 9. Classification of illustration according to the current market positioning: vector fashion cartoon low realistic Vimy Korean comic illustration concept setting, etc. According to the production method classification: hand-drawn, vector, commercial, emerging (2D graphic, UI design, 3D), pixel according to the illustration Painting style classification: Japanese cartoon and illustration of Europe and the United States illustration Hong Kong illustration Korean game illustration Taiwan romance novel cover illustration, due to the style is now too diverse, so I just simply categorize the other in foreign countries, the style is more extensive and handmade origami, cloth ah, a variety of styles have, and go hand in hand. 10. illustration status illustration the most developed places: the United States is the illustration market is very well developed countries, appreciate the illustration in the society has become a habit. On the one hand, there are a large number of independent illustration products for sale in the terminal market, such as illustrated books, magazines, illustrated greeting cards and so on. On the other hand illustration, as part of the visual communication system (graphic design, illustration, commercial photography), is widely used in the content of graphic advertisements, posters, covers and other designs. The illustration market in the United States is also very specialized, divided into a variety of professional types such as children's, sports, science fiction, food, digital, pure art style, humor, and so on, and there are specialized illustration artists for each type. The entire illustration market is very standardized and competitive, as the average income level of illustration artists is three times the average income of the average American. Illustration in Japan, Korea, Hong Kong and Taiwan: It is well known that Japan has a huge market and operating team for commercial anime. And anime is an important branch of the illustration industry. Before CG technology (ComputerGraphics, visual design and production using computer technology) entered the field of illustration, animation by hand-drawing has become a sunrise industry in Japan. Today's younger generation is increasingly inclined to use computerized digital technology. In South Korea, as the game industry has climbed to become the second pillar industry of the national economy in recent years, illustration, especially digital illustration, has risen to prominence, and game characters designed with digital illustration have gained more market space as Korean games have become more popular in China. Meanwhile, illustrators in Hong Kong and Taiwan are still searching for their own industrial path, although their works have obvious traces of following the footsteps of Japan. Illustration education domestic professional illustration organization Illustration China, China Illustration Society in 04 launched the CCI China professional illustrator training program, the use of China Illustration Network platform, opened a computer training courses specifically for illustration, the training program to implement the "ability-based" guiding ideology of vocational training, through the study of professional theory and practical techniques training, so that students can be able to learn and practice illustration. The training program implements the guiding principle of "competence-based" vocational training, through the study of professional theoretical knowledge and practical skills training, the students can master the method of computer illustration in a short time; recognize the basic elements of creative behavior of illustration; master the basic skills of illustration creation. The combination of commercial illustration example teaching, on-site demonstration, and practical training fundamentally improves the students' computer drawing ability and greatly promotes the popularization of computer drawing. Institutions such as Beijing Institute of Printing, Academy of Arts and Design of Tsinghua University, and Central Academy of Fine Arts have opened illustration or illustration-related majors in the past two years, but the teaching content often includes only publication illustrations rather than commercial illustration in the full sense. However, in foreign countries, the combination of illustration education and market is very close. Many famous illustrators are guest teachers at various universities, and they bring the most fashionable and cutting-edge commercial awareness to schools. Today, commercial illustration in foreign markets includes four forms: publication illustration, cartoon mascot, movie and game art design, and advertising illustration. In China, illustration has been spread in print and electronic media, commercial venues, public organizations, commodity packaging, film and television performance posters, corporate advertising, and even T-shirts, diaries, and New Year's cards.11. Illustration, collectively referred to as "illustration" in Western languages, is derived from the Latin word "illustraio", which means illuminating, i.e., illustration makes the textual idea clearer. In other words, illustration can make the meaning of words clearer and clearer. II. Dictionary explanation, illustration is: (1) illustration, illustration (2) examples, examples (3) examples of 12. illustration drama whether it is a random graffiti or thoughtful creation, are considered illustration, the definition of illustration may be everyone has their own some insights and interpretations, illustration of China's big dragon: illustration can be divided into artistic illustration and commercial illustration, generally for the enterprise, for the product, for the propaganda, for the Generally for enterprises, for products, for publicity, for trimming and other drawings, we all attribute it to the category of commercial illustration. Wang Dongsheng: Literally, "illustration" is a picture that is interspersed in a text or article. Guo Hongfa: Illustration is a kind of service. Illustration is to design another way of expression, simple point illustration is design. 13. Illustration history of mankind know how to draw on the stone wall of the hunting process and lifestyle, even if a way of illustration, in the past, the kind of random graffiti is just a kind of self-expression and entertainment, but with the evolution of the times, to the modern era, illustration is no longer just a simple pastime, and turned into a professional, illustration will be brought to a higher level. 14. 14. Illustration forms 1, publication illustrations 2, cartoon mascots 3, film and television scripts 4, game scenes 5, Flash animation 6, advertising drawings 7, graffiti