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What is the evolution process of Li Ning logo?
The design of Li Ning's new logo still follows the design concept of the old LOGO, and the fluttering shape will be sharper and more dynamic, conveying the product culture of "breakthrough, enterprising and innovation" to consumers.
In addition, the new logo of Li Ning brand not only inherits the visual assets of classic LN, but also abstracts Li Ning's original "Li Ning Crossing" action, and interprets sports values in the form of "people". The person in charge of the brand of Li Ning Company explained: "Everyone is encouraged to express themselves and realize themselves through exercise. The new Li Ning logo has simpler lines, tougher outlines, and a sense of movement and strength.
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