Please tell me about Li Ka-shing's personal situation. Thank you.

Li Ka-shing, the richest man in Hong Kong, was born in a scholarly family in Chaozhou, Guangdong on July 1928. Because my father died young.

14 years old, Li Ka-shing was forced to drop out of school and take on the burden of family. He started as a student of his uncle's watch company.

ACTS, later became a salesman, mature under the tempering of life. 1950 raised HK$ 50,000 to establish Changjiang Plastics.

The rubber factory, which opened the market by producing plastic flowers, is known as the "king of plastic flowers". In the 1960s, he turned to real estate investment.

With its excellent management and continuous development, China has become the largest real estate developer and property owner in Hong Kong. Hesuo

Operating in real estate, finance, hotels, petroleum, electricity and other industries, all over the world on five continents. According to Australian newspapers,

The latest survey shows that Li Ka-shing, the richest man in Hong Kong, and his family are worth about 1 1 billion dollars (about 78 billion Hong Kong dollars).

It ranks fourth among the top ten richest people in Asia, jumping two places from last year, and its wealth is second only to Japanese Sun Zhengyi, Sultans Of Brunei and

Agim, India.

First of all, a painful childhood

Li Ka-shing, whose ancestral home is in the Central Plains, went south to Putian, Fujian Province due to famine. Later, due to the constant war.

Sai-jo Li Mingshan came to Haiyang County, Chaozhou Prefecture, Guangdong Province with his family and settled in Beimen Lane, Chaozhou City. From now on, Li's family

The imperial court, together with a large number of Zhongyuan people who moved south because of the war, became one of the tribes and families in Chaozhou. Lijiakeyi

Said it was a scholarly family. Li Ka-shing's great-grandfather Li was once one of the eight civil servants selected every 12 years in the Qing Dynasty.

Time is a well-known story. The flag monument planted in front of Li Zuwu is a witness of history. Because of his academic style.

Vigorous, Bo Gu Tongli, very famous in the countryside, respected by the villagers, so the status is extremely high.

People with lofty ideals, old and young, will never be tired as long as they have a grand goal in mind.

Strength and unyielding action. Therefore, Li Ka-shing hid in the small study whenever he had time, fascinated and broadened his horizons.

Open space to think. Even if there are many books that he can't understand or seem to understand, he can still rely on his talent and intelligence.

Try to understand. In the small world of study, Li Ka-shing often dreams of becoming the top scholar and returning home with clothes on. On this point, he is right.

Some people of insight loyal to the country admire them very much.

However, beauty and peace are temporary.

1June, 939, Japanese imperialism began to trample on this quiet land. Japanese planes spend all day and all night.

The peaceful and beautiful Chaozhou City has become a ruin because of the indiscriminate bombing in Chaozhou. The Li family is in danger of being killed at any time.

Danger, hiding from stray bullets from time to time, climbing the blockade, walking for more than ten days, sleeping all the way.

After all the hardships, I moved to Hong Kong. My family lives in my uncle Zhuang Jing 'an's house.

It never rains but it pours. At this point, Li Ka-shing's father Li Yunjing was unfortunately infected with lung disease because of overwork. The eldest son Li Jia.

Cheng took care of his father while desperately reviewing his lessons. He knows that his father is ill, so he hopes to pass the exam.

I study hard to get good grades and give my sick father a spiritual comfort.

In order to treat their father, the Li Ka-shing family lived a very poor life. Two meals of porridge, plus mom is going to the market.

The vegetable leaves collected in the market are the "delicious food" of the day. The only hope of the whole family lies in Li Ka-shing's father Xi.

I hope he can get better as soon as possible and let the whole family get through this difficulty. Father didn't survive that winter, but he gave up and died.

Yes As the eldest son, Li Ka-shing had to finish his studies in tears and go out to work in order to maintain one.

Family life. After his father died, 14-year-old Li Ka-shing was forced to leave his beloved school with immature shoulders.

However, it has aroused the burden of supporting loving mothers and raising brothers and sisters.

Li Ka-shing first worked as an apprentice in Zhongnan Watch Company of Uncle Zhuang Jing 'an. After Li Ka-shing got here,

The first kung fu I learned was to read and read. He is always the first to arrive at the company and the last to leave every day.

Company.

Three years of hard work have passed, and 14-year-old boy has grown into a lean but strong and brave boy.

I'm a partner. Li Ka-shing, 17 years old, started as a salesman in a hardware factory and a plastic belt manufacturing company.

Call it the marketing career of "street boy".

Many outstanding entrepreneurs in the world today have been engaged in sales promotion. Sales promotion is a very complicated and difficult thing to learn.

It will work. Li Ka-shing loves reading. Every day after work, he also buys some old books and studies by himself at night.

Second-hand books are sold in second-hand bookstores, and then the money is used to buy "new" second-hand books. This not only learned knowledge, but also saved a lot.

More money. At first, Li Ka-shing was always very nervous before selling products to customers. So he just went out or

Think carefully about what you want to say and practice repeatedly on the way, so as to successfully overcome the tension. Gradually, Li Ka-shing discovered.

I not only have the ability to sell, but also have great potential. His natural ability of observation and analysis is very suitable for doing this.

Salesman. He can always intuitively see what kind of person the customer is, and can immediately understand the customer's psychology and

Personality, so as to formulate the corresponding marketing strategy.

Li Ka-shing believes that when you are engaged in sales promotion, you must be confident and familiar with the products you are promoting.

Try to make customers feel that your products are cheap and good. Soon, Li Ka-shing became a member of the whole company.

Very good. But Li Ka-shing never likes talking. He thinks that there are two important points in sales promotion: first, diligence.

Labor and innovation. Due to outstanding sales performance, Li Ka-shing became the department manager at the age of 18, and was promoted two years later.

The general manager of this plastic belt manufacturing company.

Li Ka-shing's travel career not only initially formed his business mind, but also enriched his business knowledge.

But also let Li Ka-shing know many good friends and teach him all kinds of social knowledge. At the same time, in the promotion process,

He also learned the philosophy of being generous and honest, which laid a good foundation for his future career development.

The foundation of.

Second, the king of plastic flowers

Li Ka-shing has gradually matured after several years of life tempering. Although this period of time has made achievements in promotion.

A success, after all, is only a senior "wage earner", the property of the plastic enterprises and plastic companies he manages.

After all, it is the chairman's, and the ultimate undertaker of failure is only the chairman himself. The success or failure of an enterprise is related to Li Ka-shing.

Not much, which makes Li Ka-shing, who is very eager to prove his value to the society, determined to stand on his own feet. So regardless of the boss

No matter how much he appreciates and retains, he insists on leaving. He will use his daily savings to start from scratch and do it himself.

Start your own business.

/kloc-in the summer of 0/950, Li Ka-shing, who started to do it, used his savings for many years and borrowed 50,000 Hong Kong dollars from Shauke's relatives and friends.

Bei rented a factory and founded the "Changjiang Plastic Factory" which specializes in producing plastic toys and simple daily necessities, and started from this.

Started his all-round entrepreneurial road.

In the early days of starting a business, Li Ka-shing relied on the business mind of "treating people with sincerity and deacons with trust"

The business guide made some small money. But not long after, a bleak business period came. There have been some small successes.

Young and inexperienced Li Ka-shing ignored the vagaries of commercial warfare, and he began to be overconfident. Several successes

Later, he was eager to expand his plastic enterprise, and the funds were insufficient and the equipment was poor, so the funds began to turn around.

The losses of the factory are getting heavier and heavier. Too fast expansion, too many orders, poor equipment and insufficient manpower have a great impact.

It affects the quality of plastic products, and the imminent delivery time makes Li Ka-shing, who attaches importance to quality, too busy to take care of it and become more and more serious.

The phenomenon of defective products. As a result, the warehouse began to be filled with products returned due to quality problems and delivery delays, plastic original

Material suppliers began to pay for materials at home, and customers also found various excuses to make claims at home.

Li Ka-shing, who has been honest and steady from the beginning of business, paid a heavy price. such

The price almost brought Li Ka-shing to the brink of bankruptcy.

During this time, Li Ka-shing, who was in pain, opened his bloodshot eyes every day and was busy with the constant door-to-door dunning.

The bank employee who lends money has to deal with the raw material suppliers who constantly threaten him to restore the cost of materials, and also has to deal with the constant beating and shouting at home.

Customers who demand compensation, workers who bring their children to get married cry, work hard to make a living and demand timely payment of wages.

Li Ka-shing, who is full of necessary self-confidence, never dreamed that in the first few years of his own business, he first tasted the joy of success.

After joy, disaster followed. From 1950 to 1955, until today, Li Ka-shing.

In retrospect, I have a feeling of fear. This is the most tragic page in Li Ka-shing's entrepreneurial history and a sad record.

Li Ka-shing struggled in the mud of heavy rain, reflecting Li Ka-shing's numerous failures on the road to success.

A bumpy and heartbreaking experience.

In fact, failure is not important, the most important thing is whether you still have confidence after failure, whether you can continue to maintain or persist.

Clear head. Like anyone in adversity, Li Ka-shing began after a series of painful experiences.

Calmly analyze changes in the international economic situation and analyze market trends.

Among all kinds of plastic products, plastic toys produced in Li Ka-shing have become saturated in the international market.

State, it seems that there is not enough viability. That means he must re-select a company that can save the enterprise.

Competitive products in the international market, thus realizing the "transformation" of his plastic factory.

Late one night, after studying all day's homework, Li Ka-shing leafed through some magazines as usual. When he

When reading the latest English version of Plastic magazine, I found a related article published in a less noticeable place.

The news that the plastic flowers designed and manufactured by an Italian company with plastic raw materials are about to be dumped in the European and American markets.

Li Ka-shing immediately thought of people who live a quiet life in peacetime. After the material life is guaranteed,

There must be higher requirements in spiritual life. If you plant flowers and other plants, you should not only water and weed every day, but also

The flowering period is short, which is not in harmony with the life rhythm of people who worked hard at that time. If plastic flowers are produced in large quantities, then

Can achieve the purpose of cheap and good quality, and can beautify people's lives well. At this moment, Li Ka-shing.

Excited to predict: a golden age of plastic flowers is coming.

From 65438 to 0957, Li Ka-shing embarked on the journey of learning the manufacturing technology of plastic flowers with the hope of enterprise revival. Clever Li

Jiacheng knows that businessmen attach great importance to the new products that have just come out, and they will have great reservations in technology. number

People will learn it easily, so they continue to search as buyers, salesmen and so on. Even at the expense of short-term work.

Collect some technical data of plastic flower production.

Not only that, Li Ka-shing also bought a large number of plastic flowers with different styles and colors and brought them back to Hong Kong.

We will spare no expense to hire plastic professionals from Hong Kong and even overseas to study these purchased plastic flower varieties. Heyi

While conducting market research, I understand the development trend of the international market and hope to find out the most popular varieties of plastic flowers.

Line mass production.

From 65438 to 0957, Li Ka-shing, who gritted his teeth and walked out of the corner, began a series of unique "transformation" actions: health.

Produce cheap and realistic plastic flowers. This was still an "upset" in Hong Kong at that time. After Li Ka-shing's efforts and various

In terms of promotion and advertising activities, plastic flowers began to attract attention and were generally accepted by Hong Kong people. "Yangtze river plastics

The name "factory" has also become familiar to people.

Li Ka-shing, which has taken a different approach, has gradually embarked on the road of stable development after the crisis.

At the end of 1957, in order to meet the needs of mass production, Li Ka-shing renamed "Changjiang Plastic Factory" as "Changjiang Industrial Company".

Limited ". Li Ka-shing began to introduce western management experience. He believes that both now and in the future, within the enterprise.

It is very important to maintain a high level of management and insist on responsibility.

Li Ka-shing often tells people around him: "If we want to survive in the Yangtze River, we have to compete; To compete, there must be

Good quality. Only by ensuring quality can we ensure credibility and objectivity, and can we ensure the development and growth of the Yangtze River. "

Li Ka-shing attaches great importance to the quality of products. Li Ka-shing announced: "From now on, there will be no inferior products from the Yangtze River".

The most striking impression of Li Ka-shing today is resourcefulness. In business strategy, he never takes risks easily.

There will be no random luck. All his decisions come from the possession and analysis of comprehensive and extensive information.

; His decisions are all reasonable responses based on the actual situation of the bank, which is also his most acclaimed book.

Collar.

However, Li Ka-shing's courage and talent are not all innate. In addition to his unique talent, more

A large part of it comes from his diligence and unremitting knowledge, as well as his ability to absorb the experience and lessons of himself and others and his modesty.

A cautious style.

Although Li Ka-shing led the enterprise out of the abyss, he did not get out of the predicament. At this time, his funds are still ten.

Insufficient, the production equipment is still very simple. He can't update equipment, increase factories, recruit technicians and have no production scale.

The law expanded as planned.

Just when Li Ka-shing had a premonition that financial problems would bring new crisis to his enterprise, one of them was in urgent need of a lot of plastics.

The glue flower subscriber came to his company.

The next day, in the quiet and elegant coffee shop of a Hong Kong hotel, Li Ka-shing sat opposite the person who ordered food. Yuna

For a few seconds, they didn't speak. On the right, they are sipping coffee silently. Then, Li Ka-shing took out eight cards from her handbag.

Unique plastic flowers designed according to the requirements of subscribers are placed in front of foreign businessmen. Then, Li Ka-shing

Tell foreign businessmen sincerely.

"Sir, these eight plastic flowers were designed by me and the designer of the company last night according to your wishes. have

I think the five models basically meet your requirements; The other three, because I think your order is for Christmas,

So, on the basis of your request, I'd like to add some traditional oriental flavors, maybe you will like them.

So bring them all for you to choose from. "Smart Li Ka-shing knows the disadvantage of insufficient funds, but he has a good eye for it.

Opportunities to sell more products. He keenly predicted that if an agreement could be reached with the ordering party, Cheung Kong Industrial Company would not only be able to

In order to get out of the predicament and gain a fairly favorable competitive position in Hong Kong. Li Ka-shing went on to say, "Personally,

I certainly hope to cooperate with you for a long time. Although the Yangtze River has not received enough funds and guarantees at present, it has already

But we can provide you with the best price, the best quality and the best style in Hong Kong and guarantee delivery.

Delivery on time. Moreover, if you are satisfied with these eight plastic patterns, I am willing to give them to you, just hoping to have them.

The opportunity to cooperate with you. "

Li Ka-shing's frank words deeply touched foreign businessmen. The subscriber was very surprised, but very grateful.

He stared at the China entrepreneur in front of him and admired that he could design eight styles of plastic flowers overnight.

He chose, and the orderer couldn't help holding Li Ka-shing's hand with joy and repeatedly saying, "Great, young man, I agree to follow."

You cooperate, you will do well! "

This success has enabled Changjiang Industrial Company to gain a firm foothold in Hong Kong plastic enterprises and gain considerable competitiveness.

Force, also make Li Ka-shing clearly realize that for a person who is determined to seize the opportunity even in adversity, no matter.

What kind of difficulties and obstacles you encounter, as long as you have confidence, determination and persistent sincerity, the door of opportunity will always be opened for these breasts.

Open to negative people who want to make a difference.

In the following days, Li Ka-shing led Changjiang Industrial Company to usher in the most glorious time of Hong Kong plastic flower manufacturing industry.

Period. There is a greater demand for plastic flowers in Europe and America, and even middle-class and lower-class families have gradually developed the habit of arranging flowers.

Li Ka-shing also made full use of this heyday to innovate constantly. He recruited plastic surgery professionals with high salaries and developed.

European and American users are most interested in spray-painted plastic flowers, special flowers, tropical novelty flowers close to natural flowers and flowers with China characteristics.

China flowers with China traditional characteristics have successfully entered the European and American markets. Li Ka-shing takes advantage of the high quality of Changjiang Industrial Company.

Our plastic flower products have won long-term contracts from overseas buyers, and our business has grown rapidly.

The huge plastic flower market has brought tens of millions of Hong Kong dollars in profits to Li Ka-shing.

Huaer and Li Ka-shing have attracted more and more attention from the plastic surgery field. Therefore, the Yangtze River has become the largest plastic flower system in the world.

Li Ka-shing is known as the "King of Plastic Flowers".