On the Communication Symbols and Characteristics of TV

Communication symbols are an indispensable factor in communication activities. Television communication symbols are the basis of realizing television cultural communication. Generally speaking, it includes linguistic symbol system and non-linguistic symbol system. Relying on these communication symbols, TV culture can be widely spread, its function can be brought into play, and its value can be realized, amplified and added.

The most basic concern of communication semiotics is how to produce and convey meaning, which is not only a problem that communication semiotics has to face, but also a core problem that modern life science semiotics and cognitive science semiotics have to solve.

Communication semiotics needs the help of modern life science semiotics and cognitive science semiotics to explore the generation mechanism of symbols and meanings. This new research method can make us look at almost everything that can be used to study mass communication in a new way.

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The spiritual and logical starting point of communication semiotics is the thinking of meaning and its generation mode, and it has developed into a realistic concern for communication justice. The theory of communication justice emphasizes the concern for universal values and the highest principle of justice, while maintaining the concern for cultural diversity and interest diversity.

Replace the classical communication theory based on cybernetics with holistic justice based on equal dialogue, full communication and interest integration. Based on this spiritual logic.

Communication semiotics has formed its own "critical school" which is rich in Marxist critical spirit tradition, and a "constructive school" which pays attention to the construction of mass culture and studies the laws of production, communication and consumption of the significance of the media era.

Baidu Encyclopedia-Communication Semiotics