What are the e-commerce promotion channels_What are the e-commerce channels

Taobao's own platforms include through train, good goods, bargaining and other platforms, stores can use Taobao's own platforms, make plans for promotional activities, and rely on operations and other skills to promote.

In addition, the role of Taobao live can not be ignored. According to the user positioning of their products, to find professional Taobao live daren to reach cooperation, the use of fan traffic, to enhance sales, this cost is higher.

Channel 2: shopping guide platform

The shopping guide platform is mainly for some consumers who do not have a high degree of awareness of commodity information. On this platform, there will be some buyers to provide consumers with reference advice, thus helping consumers to understand the goods more intuitively and clearly, reducing the time for consumers to buy. In addition, the buyers will also compare and analyze multiple products to find the most cost-effective products.

This type of platform targets users with a high degree of precision, and the quality of the promotion is also high. The technical threshold and cost of marketing is low.

Channel 3: rebate platform

Rebate is a business operation mode adopted by manufacturers or suppliers in order to stimulate sales and improve the sales motivation of dealers. This type of platform captures the consumer's pursuit of preferential psychology, favored by consumers.

For sellers, when cooperating with such platforms, it is necessary to polish their eyes, compare and analyze and select a reliable platform to cooperate with.

Channel 4: social platforms

Nowadays, social platforms have a huge number of users, sellers can use QQ, WeChat, Weibo and other platforms, with the help of such platforms to display goods, stimulate the desire of potential customers to buy, in order to benefit the maintenance of old customers.

These platforms target a wide range of users with low precision, so the conversion rate is immeasurable. However, as long as the seller attentive management, day after day to believe that there will be good results.

Channel 5: network Q&A, forum platform

In the network Q&A, forum platform to promote, to find the highest degree of match with their own goods or forums, with professional terminology to provide high-quality answers, to a certain extent, can enhance the visibility and influence.

Channel six: professional paid platform

Currently on the network, there are many professional paid platforms, they charge in the mode of packages, similar to Taobao guest, etc., as long as the commission is objective, you can help you complete the promotion. This type of platform costs more, you can understand and choose for yourself.

Channel 7: advertising alliance platform

This type of platform is through the linkage of upstream and downstream advertisers and downstream small and medium-sized sites to join the alliance, through their own advertising matching method to provide advertisers with efficient online advertising promotion. At the same time, it provides a platform for many small and medium-sized sites to generate advertising revenue.

Store owners can utilize this type of platform to publish store advertisements, but there are more platforms and the traffic is uneven, which is more suitable for those who have technical support.