How does Wang's manual creation choose products and position?

According to the query of Classic Brand Network, the products and positioning of Wang Shou are as follows:

Root 1, brand positioning. Wang's manual creation is the pioneer brand of China folk art and culture creation. Committed to the new reproduction of intangible cultural heritage, determined to make100000 craftsmen gain dignity, self-confidence and material returns.

2. Product positioning. Wang's hand-made creation is mainly based on original pure hand embroidery, positioned as an intangible hand-made cultural creation brand with Internet genes, and adheres to the combination of tradition and modernity.

3. Consumer positioning. The target consumers created by Wang Zhi-shou are mainly consumers who have a strong interest in traditional handicrafts and culture and have certain requirements for quality of life and aesthetics.