What is the employment prospect of network marketing?

First, the employment prospects of online marketing

The employment prospect of network marketing major is mainly engaged in market research and analysis, marketing plan planning, network brand marketing, business data collection and analysis, marketing plan optimization and other work in e-commerce application enterprises, and the positions include network planning, brand promotion, customer management and data analysis.

Second, the network marketing professional training objectives and requirements

This major cultivates all-round development of morality, intelligence, physique and aesthetics, has good professional ethics and humanistic quality, grasps basic knowledge such as information technology, e-commerce, consumer psychology and related knowledge of network marketing planning, and has high-quality technical and skilled personnel engaged in network promotion planning and implementation, copywriting and publishing, network customer relationship management, mobile marketing planning and implementation, data analysis and application.

Third, the necessary ability of network marketing major

1. Have the ability to learn new knowledge and skills and the ability to innovate and start a business;

2. Master the methods and skills of online customer management;

3. Master the methods and skills of website promotion, network marketing planning and website operation, and have SEO (search engine optimization) operation ability;

4. Master the use methods and skills of cutting-edge information processing tools and online marketing means, and be able to design, write and publish copywriting;

5. Be familiar with the use of all kinds of analysis and statistics software, and be able to formulate data analysis scheme and analysis model according to the overall operation strategy of the platform;

6. Understand the latest development trend of e-commerce industry, and have strong insight and analysis ability on industry trends.