What does the integration of network marketing and traditional marketing mean and what is its strategy?

The integration of internet marketing strategy and traditional marketing strategy is called "tangible interconnection", which is also called the integration of network marketing and traditional marketing. There is no contradiction between online marketing and traditional marketing, and the combination of the two aspects can form many advantages.

The integration of traditional marketing and network marketing strategies requires three steps:

(1) Train advertising, communication and public relations personnel according to the requirements of Internet strategic integration.

(2) According to the requirements of Internet strategic integration, train employees and managers in brand management, marketing planning and marketing activities.

(3) Update the company's communication principles and policies.

The integrated strategic content of network marketing and traditional marketing;

(1) Provide company website information on traditional media.

(2) Provide the company website on the customer support media.

(3) Provide tangible proof on the website to build users' trust.

(4) Providing traditional media publicity materials on the website.