Fujian Nanping how to make products green more gold?

Nanping, Fujian: products hold out to break into the market, green more gold

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Points, packaging, shipment ...... At the beginning of spring, into the Pucheng County, Nanping City, Fujian Province, this small-scale food factory, Wu Gang's figure is particularly busy. "Pucheng is nationally known as the hometown of Dan Gui, our main product is precisely the use of osmanthus flowers made of a variety of specialties, very popular in the market." Casually pick up a box of cinnamon sour date cake, Wu Gang joyfully introduced.

The sweet and sour osmanthus jujube cake, for Wu Gang brought the sweetness of wealth, but just a year ago, the heart is mostly anxious and sour.

Looking at the hometown's renowned osmanthus, Wu Gang started a food company as early as 2004. "In order to have a sales outlet for our products, we can only find dealers to talk to one by one." Wu just calculated a fine account, a box of market price of 16 yuan osmanthus cake, the factory price is only a few dollars, the cost of discounts, returns, but also their own. "A year of hard work, the profit earned is not as much as the dealer."

Wu Gang's dilemma is also the predicament of the whole Nanping. As the source of the Minjiang River, Fujian's ecological barrier, Nanping has been known as "China's bamboo township," "Southern Forestry Sea" reputation, the counties and cities have a handful of green products. Can be limited by location, brand and other factors, agricultural products quality and low price, there is no name brand reputation has become a bottleneck in the development of bottlenecks.

Change, from an alliance called Wuyi ecological food line. September 2015, Nanping, a local leading enterprises, Fujian Shengnong Group led the establishment of this green product marketing alliance aimed at "group to break into the market". "Wuyi Eco-Food Row currently has 12 enterprises and 43 commodities." Fu Guangming, chairman of Fujian Shengnong Group, said that as one of the cooperators, joining for just one year, sales of Wu Gang's products have increased by 15 percent.

Cooperators ushered in new opportunities for development, the lead equally benefited. As the largest white-feathered broiler production food processing enterprises in southern China, how to transition from the wholesale-oriented traditional marketing model to brand-first modern sales, also in front of this enterprise. "It is difficult to support a terminal sales store like Wuyi Ecological Food House with our products alone." Fu Guangming said. It is the strong alliance with the partners to enhance the competitiveness of the brand, as of December 2016, Wuyi Ecological Food House has opened more than 230 stores, radiating more than 130 counties, with an annual turnover of 150 million yuan.

Leading enterprises to lead, the product group strike, behind the green product marketing alliance, but also under the new concept and new ideas, Nanping to promote the agricultural supply-side reform of the brand new path.

In September 2016, Nanping City issued a "notice on the support of agricultural marketing alliance of eight measures" to "real money" support to enhance the overall visibility and competitiveness of agricultural enterprises in northern Fujian Province.

On March 19, 2017, Nanping held a green development and innovation conference, formally announced the creation of a unified Wuyi brand.

"We will unify the operation of the Wuyi brand, unify the quality standards, unify the inspection and testing, establish a strict entry and exit mechanism, create a traceability system for the whole process from field to table, so that the Wuyi brand will unify the endorsement of the city's high-quality agricultural products, so that the city's high-quality agricultural products to share the premium value-added benefits of the brand." Nanping municipal party committee main responsible comrade said with confidence.