How to do a good job of "distribution" in logistics in the era of e-commerce

Logistics distribution has experienced and is experiencing three revolutions: the primary stage is door-to-door, that is, in order to improve operational efficiency, many domestic businesses have widely adopted door-to-door delivery, which is the first commercial revolution; The second logistics revolution is accompanied by the emergence of e-commerce, which is a thoroughly remoulded change, affecting not only the logistics distribution itself, but also the upstream and downstream systems, including suppliers and consumers. The third logistics revolution is influenced by the wide application of logistics distribution informatization and network technology, which is beneficial and will make logistics distribution more efficient. E-commerce based on computer network has catalyzed the revolution of traditional logistics distribution. The impact and influence of e-commerce on traditional logistics distribution has brought profound revolution to the traditional concept of logistics distribution. Traditional logistics distribution enterprises need to buy large warehouses, while virtual enterprises with networked e-commerce systems connect warehouses of different consignors scattered all over the country through network systems, making them "virtual warehouses" with unified management and deployment, and expanding service radius and cargo distribution space. The speed, scale, efficiency and rational allocation of resources of such enterprises are unmatched by traditional logistics distribution, and the corresponding logistics concept must be brand-new. The real-time control of logistics distribution by network replaces the traditional logistics distribution management program. The use of advanced systems will bring new management methods to enterprises. The traditional logistics distribution process consists of multiple business processes, which are greatly influenced by human factors and time. The application of network can realize real-time monitoring and real-time decision-making in the whole process. The business processes of new logistics distribution are all connected through the network system. When any nerve terminal of the system receives a demand information, the system can respond in a very short time, and can draw up a detailed distribution plan to inform all links to start work. All these tasks are automatically completed by computers according to people's pre-designed programs. The duration of logistics distribution under the network environment will be greatly shortened, which puts forward higher requirements for logistics distribution speed. In the traditional logistics distribution management, due to the limitation of information exchange, it takes a long time to complete a distribution process, but this time will become shorter and shorter with the intervention of the network system, and any information and resources related to distribution will be transmitted to the relevant links within a few seconds through network management. The intervention of network system simplifies the process of logistics distribution. The whole process of traditional logistics distribution is extremely complicated, which can be greatly shortened in the new networked logistics distribution center: the group technology supported by the network can be used more incisively and vividly in the network environment, the logistics distribution cycle will be shortened, and its organizational model will also change; Computer system management can make the whole logistics distribution management process simple and easy; Business promotion on the network can make users' shopping and trading process more efficient and cheaper; Can improve the competitiveness of logistics distribution enterprises; With the popularization and development of logistics distribution industry, the scope and cruelty of industry competition have greatly increased, and the mastery, effective dissemination and availability of information will make the time and quantity of traditional methods to obtain excess profits less and less; With the intervention of the network, people are no longer slaves of machines, numbers and reports, and their potential has been fully exerted. The demand for self-realization has become the working motivation of most employees. To sum up, it is imperative to carry out the information distribution system and develop a new logistics distribution industry with informationization, automation and modernization, which is an important content of developing and perfecting China's e-commerce service industry. E-commerce logistics distribution E-commerce logistics distribution is an information, modern and socialized logistics distribution. It means that logistics and distribution enterprises adopt networked computer technology, modern hardware equipment, software system and advanced management means to carry out a series of tally work strictly and credibly according to users' ordering requirements, and regularly deliver goods to all kinds of users with unlimited scope and quantity to meet their demand for goods. It can be seen that this new type of logistics distribution has become the pioneer of innovation in circulation basin with a brand-new look, representing the main direction of modern marketing. The new logistics distribution can make the commodity circulation easier to realize informationization, automation, modernization, socialization, intelligence, rationalization and simplification than the traditional logistics distribution mode, make the goods flow smoothly and make the best use of them, which not only reduces the inventory of production enterprises, speeds up the capital turnover, improves the logistics efficiency and reduces the logistics cost, but also stimulates the social demand, is conducive to the macro-control of the whole society, improves the economic benefits of the whole society and promotes the healthy development of the market economy. In addition to the characteristics of traditional logistics distribution, new logistics distribution also has the following basic characteristics: informationization-arming logistics distribution with information through the network, and implementing information management is the basic feature of new logistics distribution and the prerequisite for realizing modernization and socialization. Modernization-Although the traditional logistics distribution has a considerable degree of modernization, the requirements are not very strict. Compared with the new logistics distribution under e-commerce, it has great shortcomings in level, scope and level. The degree of modernization is an important feature that distinguishes new logistics distribution from traditional logistics distribution. Socialization-the degree of socialization is also an important feature that distinguishes new logistics distribution from traditional logistics distribution. Many traditional logistics distribution centers are often established by enterprises to provide logistics distribution services for their own enterprises or systems. Although some distribution centers also serve the society, they have great limitations compared with the real sociality of new logistics distribution under e-commerce. Characteristics of new logistics distribution center According to the development of logistics distribution industry at home and abroad, in the era of e-commerce, the new logistics distribution center with informationization, modernization and socialization can be summarized as the following characteristics: 1. The response speed of logistics distribution is fast. Under e-commerce, the new logistics distribution service providers respond to the upstream and downstream logistics distribution demand faster and faster, the delivery time is shorter and shorter, the logistics distribution speed is faster and faster, and the commodity turnover times are increasing. 2. Integration of logistics and distribution functions. The new logistics distribution focuses on the integration of logistics and other links in the supply chain, including the integration of logistics channels and commercial channels, the integration of logistics channels, the integration of logistics functions, and the integration of logistics links and manufacturing links. 3. Serialization of logistics and distribution services. Under e-commerce, the new logistics distribution not only emphasizes the correct positioning, perfection and serialization of logistics distribution service functions, but also extends to value-added services such as market research and prediction, procurement and order processing, logistics distribution consultation, logistics distribution scheme selection and planning, inventory control strategy suggestion, payment recovery and settlement, education and training. In terms of connotation, it improves the supporting role of the above services in decision-making. 4. Standardization of logistics and distribution operations. The new logistics distribution under e-commerce emphasizes the standardization and proceduralization of functional work flow, work and operation, making complex work become simple work that is easy to popularize and assess. 5. Systematization of logistics distribution objectives. The new logistics distribution plans a company's various logistics distribution activities from a systematic perspective, and handles the relationship between logistics distribution activities and business flow activities and the company's goals, and the relationship between logistics distribution activities and logistics distribution activities, not seeking the optimization of individual activities, but seeking the optimization of the overall activities. Modernization of logistics distribution means. The new logistics distribution under e-commerce provides services for sales by using advanced technology, equipment and management. The larger the scale and scope of production, circulation and sales, the more modern the logistics distribution technology, equipment and management. 6. Logistics distribution organization networking. In order to provide rapid and all-round logistics support for product promotion, the new logistics distribution should have a sound logistics distribution network system, and the logistics distribution activities between the points on the network should be systematic and consistent, so as to ensure that the entire logistics distribution network has the best inventory level and inventory distribution, and the transportation and distribution can be quickly and flexibly opened and closed. Decentralized logistics distribution units can only meet the needs of modern production and circulation by forming a network. 7. Marketization of logistics distribution business. The concrete operation of new logistics distribution adopts market mechanism. Whether enterprises organize logistics distribution by themselves or entrust socialized logistics distribution enterprises to undertake logistics distribution tasks, the best coordination of "service cost" is the goal. 8. Automation of logistics distribution process. The automation of logistics distribution process refers to the distribution of norms and standards according to automation standards, the arrangement, loading and unloading of stored goods and containers, the handling of goods, and the best distribution route of goods. 9. Legalization of logistics distribution management. Macroscopically, there should be sound laws, regulations and rules; Microscopically, new logistics distribution enterprises should act according to laws and regulations.