Audi to change electric car sales: use non-traditional model

Traditional car operators mostly don't know how to promote electric cars, but two Audi U.S. executives say the car company's radically different marketing style could boost EV sales, according to foreign media reports. Filip Brabec, director of product management for Audi USA, said Audi is at least considering making changes, including bringing in a few different dealers and offering a more complete test-drive experience. It seems to me that a lot of the work has to do with the complexity of the product and bringing a different experience to the traditional dealership. We may do some different things in the future. Scott Keogh, president of Audi of America, said Tesla has shown the auto industry how to sell electric cars. I think we have to give Tesla a new job. Brabec added that the most important part is enabling people to integrate into the electric car environment. Getting consumers close to an electric car and letting them experience an electric car is completely different than what we have now, because today's car test drives are a very conventional market. That may not apply to electric vehicles. Especially for those who have never driven an EV before.