Why is it so hot in Hongyadong? Why is Hongyadong an Internet celebrity?

Chongqing Hongyadong is the first local scenic spot among online celebrities, attracting a large number of tourists to experience different local customs and visual feasts every day. So, why is Hongyadong so popular?

In recent years, on the National Day of May 1, "Chongqing gave up a bridge to spoil powder" became a beautiful talk. It is said that during the May Day and National Day, too many tourists came to Hongyadong to punch in. Many people ran to the first four Jialing River Bridge nearby to take pictures of Hongyadong, which was overcrowded. Chongqing officials simply closed the bridge for "fans" to travel and take photos.

From this, we can see the popularity of Hongyadong.

However, there is an interesting phenomenon. Most of the tourists who come to Hongyadong for check-in procedures are foreign tourists, but Chongqing locals seldom come. Most of them think that its building density is too high and people are everywhere, but it is just a commercial shopping street. "There is nothing to see during the day, and the night view at night is really beautiful."

Even some Chongqing people think that Hongyadong is only a commercial victory, which is unfavorable to Chongqing's traditional culture.

So, how did Hongyadong get here today? What does it mean to Chongqing's traditional culture?

Say it briefly.

During the National Day, tourists took unusual photos on the first four Jialing River Bridge.

Professor of the Academy of Fine Arts: "You have to make a detour when you get to Hongyadong."

In 2002, Hongyadong landscape engineering started bidding.

As an old street with a history of 2,300 years, Hongyadong has many historical sites, leaving behind two landscapes, namely Hongya Cuidi and Jialing Zhao Xi Bayu, as well as the original ecological diaojiao building community. It can be said to be a living history of Chongqing, and it was also the only remaining cultural landscape of the old mountain city in Chongqing at that time.

Therefore, its bidding has attracted the attention of all parties.

The real estate developers and enterprises participating in the bidding include Longhu, Xiexin and Little Swan.

Little Swan Group finally won the bid, and the planning and design scheme of sichuan fine arts institute was also approved.

The plan retains all the architectural symbols of the original Hongya Cave and the natural life form of the aborigines. The original ecology of Hongya Cave is preserved, such as the riverside pier, the entrance of Hongya Cave, the cliff behind Hongya Cave and the most distinctive stone steps.

However, such an idyllic design scheme was not adopted in the end, and was replaced by the scheme of Professor Li Xiangbei from the School of Architecture of Chongqing University.

The fundamental reason is that the former scheme is designed from the perspective of cultural inheritance, and the latter scheme is designed from the perspective of commercial development.

If you were a developer, who would you choose?

"These two schemes are worlds apart. It turns out that the plot ratio we designed is only 0.2, which is more than 20,000. Later, it was revised repeatedly, and it turned into more than 30 thousand, then more than 50 thousand, and finally more than 90 thousand, which has exceeded the original four times? So densely laid, I think lighting is a problem. " Professor Wang Lin from sichuan fine arts institute said.

"The original ecological community of the last diaojiao building in Chongqing has disappeared forever. I can only say that I am very sorry, very sorry. " Professor sichuan fine arts institute and the original designer of the Hongyadong project, Hao Dapeng, even lamented when talking about Hongyadong.

A few years later, when the Hongyadong was really completed, Professor Hao Dapeng said in his personal blog that he had to "detour" when driving through the Guest Road and Cangbai Road where Hongyadong was located, because he couldn't bear to see it like this.

He Yongzhi: I broke my leg for Hongyadong.

He Yongzhi, president of Chongqing Little Swan Group, is also the founder of Hongyadong Folk Scenic Area.

As an outsider of commercial real estate, it is estimated that even she is a little surprised by Hong Yadong's winning the bid, because she is competing with a real estate giant like Longhu.

After winning the bid, He Yongzhi started the mode of "full firepower" and led her design team to all parts of the country nonstop to find design inspiration suitable for Hongyadong.

In the Qiao Family Courtyard in Pingyang, Shanxi, she accidentally fell down the steps and broke her foot. In the process of building Hongyadong, she was pierced by a nail and her shoes were soaked with blood?

It can be said that Yong-zhi He is hard enough. He dedicated himself to Hongyadong, hoping to make it look like her.

After three revisions, the design of Little Swan finally took shape.

Has become what it is today.

The designer who initially cooperated with Little Swan and the design team of Sichuan Academy of Fine Arts have "parted ways" with it.

"Unilaterally accusing developers or designers may have problems. The crux of the problem is that developers must make money when they get the project. This is determined by business logic, so they take the floor area ratio and other indicators to the extreme. Can you blame them? They also want to keep the original number of roads, but now it has caused regret. In fact, the original intention of the government is also good. It should not only restore the historical area, but also make it a new tourist growth point in Chongqing. Since we want to engage in commercial real estate, the designer's planning can't be wrong. "

Professor Hao Dapeng's evaluation is actually very pertinent.

So, what's the problem?

What happened to Hongyadong today?

From the door to the sudden red, because of this.

After the completion of Hongyadong in 2006, according to He Yongzhi's own statement:

"In the first year, the second year and the third year, we lost five years. I will die at 20 16? "

In fact, the author visited Hongya Cave shortly after its completion.

The feeling at that time was that except for the observation deck on the top floor and the dining street on the fourth floor, there were almost no doors on other floors, and some floors could even be visited.

For this new commercial "old street", the author has never felt anything.

Then put it in the cold palace and ignore it.

In this way, Hongyadong has been open for more than ten years, and it has been tepid. It is a torment for the business operators and Little Swan Group that foreigners don't come to Chongqing and people don't go. As he yongzhi said before: he will die by 20 16.

20 18 the situation has improved.

This year, Little Swan Group invested heavily in rebuilding the lighting system in Hongyadong.

It can be said that this decision is too wise, SHEN WOO!

At night, Hongyadong was blessed by colorful lights, and the stacked houses became magnificent and dreamlike, like a "city of the sky", like a plain-looking woman, who appeared in a luxurious feast after dressing up at night, and suddenly the face value was ridiculously high, which surprised everyone's chin.

That year, among the "Tik Tok" videos sent by foreign tourists, nine times out of ten were short videos of Hongyadong, which became a traffic star in Chongqing. More foreign tourists flock to punch cards, which also brings fire to Hongyadong's business.

Many Chongqing people are puzzled. "Hongyadong has existed for more than ten years, which is nothing. Why is it suddenly angry? "

Then, I heard outsiders explain to them that Hongyadong at night is very much like the soup house in the Japanese cartoon "Spirited Away", which is very dreamy and animated? Yun Yun.

"Oh!"

Spirited Away was established in Chongqing, and the first network celebrity scenic spot in Chongqing was born.

The soup house in Spirited Away, the picture is from the Internet. If there is any infringement, please contact to delete it.

Who won? Who lost? Later generations commented on it.

There is a non-mainstream view in Chongqing cultural circles: Hongyadong project, business is the winner, and culture is the loser. .

Hearing this, many people may want to start cursing: "This is obviously a win-win situation, developers, enterprises, tourists, government, taxes?"

But there is actually a loser, and he is the protagonist.

It is the last original ecological diaojiaolou community in Chongqing-it has disappeared.

If we follow the result-oriented theory, it will undoubtedly prove that the developer is right. Because Hongyadong's business is very good, it even ranks second among the national tourist attractions.

Although I don't like the pure commercial taste of Hongyadong, I also think that the design concept of the developer is not backward in terms of the design form of Hongyadong, and it also conforms to the architectural charm of the diaojiao building to a certain extent, because the diaojiao building in Chongqing has never been a high-rise building, but only a living form of some poor people. The real diaojiao building is like this, layered, and does not pay attention to the floor area ratio. Like building blocks, they are piled up along the mountain.

The name of Chongqing "Mountain City" comes from this.

But, I have to say but?

Is it necessary to sacrifice the original diaojiaolou community?

For a city, its history can't be anything else, only its architecture, and everything else is telling stories. A building with a sense of history can not be built by itself, let alone invented by itself. Only maintenance, reconstruction, maintenance?

"Assuming that the Hongyadong project finally achieved great commercial success, do we still need to achieve such success in Hongyadong? Riverview architecture and commercial real estate like this can be successful in Hongyadong, so it can be successful anywhere in Jiangbei and Nanping. The river view there may be more beautiful. Why do you have to develop commercial real estate in the name of Hongyadong? "

This is the opinion of some experts.

There is no harm in listening to different opinions.

Some people may retort, "It turns out that Hongyadong is just some rotten houses in slums, which have no protection value. Although it is a diaojiao building, will you live there? "

This is a question of cognition.

Think about it. If each generation does not protect the old houses decades ago, how can the old houses hundreds of years ago survive? More importantly, Hongyadong is recognized as the last original ecological diaojiao building community in Chongqing. Although shabby, it has high historical value to show the living form of Chongqing people.

Not a rotten house.

As for whether to live, it's like the old house in Old Town of Lijiang. If you continue to live after the protection and maintenance funded by the government, you are an aborigine and bring fireworks to it. If you don't want to live, you can rent it out (the business income is good enough to rent a better house in the city). Naturally, some people are willing to run it?

But it has become a place with a sense of history.

What is a sense of history?

Is to see what the ancients saw and feel what the ancients felt?

The history of a city is passed down in this way, and the history we leave to future generations should also be concrete and visible, rather than staying in books, film and television dramas or legends.

A summer night's dream

One summer night, I stood on the other side of the Hongyadong River to shoot again and looked at the colorful "City of the Sky" in front of me. Ships pull out strips of light on the river, and several fishermen fish on the rocks in the river.

Everything is real, but it is as psychedelic as a dream.

I had a whim.

If the old Hongya Cave is still there and well preserved (applying for World Heritage is not a dream ~).

Layers of old diaojiao buildings walk up the stone steps, where people shuttle up and down, just like the "air market" in Lao Guo. On its right (now in the cliff park area of Daijiaxiang) is the new Hongya Cave. The two Hongya caves complement each other, like a dialogue between two eras.

Will Chongqing have another world-class landscape in this way?