The golden age of radio and television advertising

People aged 25-45 are the main consumers of society and the age group with the strongest purchasing power. Products with relatively high consumption account for nearly 30%.

In the eyes of advertisers, the ratings of people over 45 are considered as invalid ratings. Advertisers feel that the purchasing power of this group of people is relatively low, and they value the spending power of people aged 25 -45 more. This situation directly affects the purchase of TV series by TV stations, and the films selected by David are more inclined to the tastes of young people. There is a vibrant scene on the screen. Tv dramas are younger and TV advertisements are more fashionable.