What is the difference between experiential marketing and traditional marketing, and what is its function? Please illustrate with a case.

Experiential marketing can make those who have no chance to show their products have the opportunity to feast their eyes on the Internet and become an upgrading force in interactive marketing.

Cars, home appliances, digital technology and other products have high unit prices, and there are many technologies in all aspects, which makes it difficult for users to choose and cannot be purchased by advertising description. Experiential marketing can solve this problem for users and let them contact products in all directions.

Experience marketing allows users to discover the value of products through experience. If the user is informed by information, the user will not know the performance of the product, and if the user experiences it personally, he will be deeply impressed. Therefore, experiential marketing is a marketing method from the customer's point of view, which will win the trust of users.

The traditional marketing method only works hard on advertising to attract users' attention. Experiential marketing is to influence users' senses to sell their own products, so that users can personally feel the advantages of products. Maopuwang is an interactive platform based on experience, which lays a solid foundation for experience marketing. Cat flutter. Com is ahead of the times in exploring experiential marketing. Cat paw graffiti was once used to promote the brand, which made users deeply understand the handwriting function of the handwriting board and made its brand have a good reputation in the industry.