Model essay on development planning scheme of food company

If a company wants to gain a foothold in this highly competitive society, it must take a long-term view and make a reasonable plan for its development. The following is a sample essay on the development planning scheme of food enterprises compiled by me for your reference only. Welcome to reading.

As an entrepreneur, Fan Wen should not only be a doer, but also have a pragmatic style and a far-sighted strategic vision. From the perspective of the company's development, we should successfully formulate and implement our own "Ten Central Strategies" with practical and far-reaching guidance, mutual integration and interdependence.

First, talent-centered, the implementation of cultural strategies

(1) Create a corporate culture in terms of concept, substance and behavior.

The company's concept culture includes corporate values, business philosophy, corporate philosophy, social philosophy and so on. The company's material culture appears as a manifestation of the enterprise and spreads in the society. The theme song of the song of XXX, the propaganda publication of the voice of XXX, the CI manual of XXX, and the manual that employees must read. , has become everyone's work necessities. Let so-and-so culture become the team symbol that the company is located, Jinan, Shandong and even the national industry elites yearn for.

(2) Team building

It will be an important work in the future to form a team of ordinary employees, middle managers and senior managers who agree with a certain concept, material and behavior, especially the construction of middle and senior management teams and marketing teams. If "the right person does the right thing" cannot be realized, there will be no healthy and rapid development of enterprises.

(3) Staff training

The behavior culture of "XXX" such as employee training plan, employee behavior standard, decision-making behavior standard and incentive system should better reflect the cultural connotation of "XXX". Through the implementation of these cultures, the cohesion, appeal and centripetal force of "so-and-so" people have been further enhanced.

Second, take the market as the center and implement the famous brand strategy.

(1) Implement differentiated brand strategy.

Studying the present situation of traditional meat products industry, grasping the disadvantages of the industry, adapting to consumer psychology, making differentiated articles and subdividing the meat products market are the first brands in the industry market segment from the beginning. Be a famous brand of meat in consumers' minds, not a provincial or national brand (medal) that exists in name only.

(2) make market development plan

It takes 3-5 years to build a market brand, and it takes 3-5 years to build a market brand.

A. regional brands

The first step is to realize the first brand of meat food in Jinan (including the surrounding and special regional markets inside and outside the province). The company does a good job in market development, cultivation, development and maintenance around "market share, customer satisfaction and social reputation". Through market operation, the brand of a certain food gradually forms an advantage in the industry.

B, be a strong national brand in the meat product market segment.

Subdivide the market, be the first brand of safe, green, natural and healthy meat in China, and be a strong national brand.

Under the support of this brand advantage, a company's series products should build a national sales network nationwide; And form a business model with the characteristics of "so-and-so" in the industry.

Third, take the benefit as the center and implement the strategy of meager profit.

(1) So-and-so food should clearly put forward the concept of "meager profit", take scale operation, reduce costs and maximize customers' interests as new profit points to benefit farmers, distributors, franchisees and other industrial alliances, and take corresponding measures.

(2) The company benefits farmers, distributors and franchisees, and it is also reflected in the improvement of breeding technology and management level of industrial alliances, and regularly holds markets, technical training and symposiums of different specifications.

(3) Strengthen internal management and seek benefits from management. Adopt the gradual improvement of enterprise management standardization and information management, reduce operating costs, strictly control expenses, and realize the company's "meager profit strategy".

Fourth, take technology as the main body and implement the innovation strategy.

Technology is the vitality of enterprise development, and technological innovation is the internal driving force of enterprise development.

(1) First, improve the technical level of main industries such as slaughtering, cutting and cooked meat products, and quickly shorten the gap with leading enterprises.

(2) With the extension of industrial chain, we should pay attention to the continuous improvement of feed, breeding and commercial chain technology, and ensure that it is suitable for the expansion of enterprise scale and moderately ahead of or ahead of schedule.

Five, take products as the main body and implement the integration strategy.

Products are logistics systems and carriers of enterprise operation.

(1) Adhering to the idea of "industrialization, integration and scale" in product research and development.

(2) In the management system of a certain food in the future, the industrialization of animal husbandry information is the industrial chain, the integration of breeding, slaughtering, raw (fresh) meat and cooked meat products is the product chain, and vertical development is the management chain. On the basis of the steady development of meat products, the industrial chain will be further extended, and the production system of compound premix, concentrated feed and complete feed and the management product system of feed raw materials, veterinary drugs, equipment and information will be developed.

This composite product system will not only directly promote the leading products and business of enterprises, but also play a strong auxiliary role in the future development framework of some foods.

Six, the fund as the main body, the implementation of capital integration strategy.

(1) Implement multi-mode financing.

In the development process of a food in the next five years, we should adhere to the principle of accumulation and development, and build a capital integration system such as social lending, stock diversification and financial leasing, which will not only promote the capital flow of enterprises, but also promote the transformation of enterprise mechanisms and realize the capital integration strategy.

(2) Entering the securities capital market

So-and-so food will achieve the goal of entering the securities capital market in the next 10 year.

Seven, take the national policy of "building a new countryside" as an opportunity, fully tap and give play to public relations such as the government, and take this as a guarantee to implement the strategy of resource alliance.

(1) So-and-so food should take the national policy of "building a new countryside" as an opportunity to accelerate its development, seize the good opportunity of industrial development, make full use of national policies, and provide impetus for enterprise development.

(2) Actively contact with the government, social people and friends from all walks of life, and strive for the support of government resources, interpersonal resources, bank resources and social resources.

Eight, with the internal management network as the guarantee, the implementation of standardization, standardization and informatization strategy.

Management is an eternal topic. The management of people, money and things, process management and strategic management are the guarantee of enterprise development. So-and-so food should conform to the objective laws of the three development stages of China enterprises' development standardization and informatization, and obtain management benefits.

(1) First implement standardized management.

Combined with the actual situation of the enterprise, the management team was introduced to strengthen the construction of "so-and-so" team and system, which made the system and process simple, practical and effective, and initially realized the standardized management of the enterprise and the transformation from "rule by man" to "rule by law".

Assuming that I can walk with a certain food, according to my plan, a certain food should enter the stage of standardized management within 1 year.

(2) Then implement standardized management.

After a certain food develops to a certain stage, we should actively introduce and implement international standards and internationally accepted modern management science, such as ISO9000, HACCP, TPM, 5S and 6Sigma. Combined with the actual situation of enterprises, enterprise management has reached a new level, indicating that enterprise management has begun to enter standardization. In the process of introduction and implementation, we should adhere to our capabilities and take the actual demand as the scale, without vanity.

As a meat product enterprise, it is necessary to introduce ISO9000, HACCP, TPM, 5S and other standardized management systems. , strengthened the management code of conduct of "what should be said, what should be done, what should be seen, and what should be seen to win (including positive and negative awards)". A food may have passed the ISO9000 quality certification, but according to my professional experience and the general management level of domestic small and medium-sized enterprises, even if they have passed the ISO9000 certification, most enterprises have not really understood and practiced the ISO9000 system. In the next 3-5 months, it is necessary to implement ISO9000 and HACCP system for a certain food and show its effect.

(3) the implementation of information management

Internet access, the introduction of management software and e-commerce are just the signs of enterprises' contact with informatization. The real enterprise management informatization should be the complete digital integration of enterprise core business processes. Simply building a website, introducing several financial software in isolation, or buying and selling online are only the initial stages of enterprise management informationization. To reach this level, only IT service companies are needed. To truly realize enterprise management informatization, we must be inseparable from the participation of management consulting companies, nor can we cross the first two stages. Without standardization and standardization, informatization is like a castle in the air, and the foundation is bound to be weak and the ground shakes.

Therefore, with the further development of a certain food, it is predicted that in the next five years, a certain food should enter the information management stage on the basis of standardization and standardization of management.

Nine, to ensure information networking, the implementation of digital management and globalization strategy.

Informatization construction is the representative product of the new economy in 2 1 century, and it is also the channel for enterprises to move towards global economy and global competition.

(1) Enterprise informatization construction adheres to the principle of gradual progress and capabilities.

In the construction of information network, we should adhere to the principle of step by step and do what we can, and introduce and implement different levels of information management schemes and measures according to the development stage of enterprises. For example, the information management of commercial franchise chain stores should be advanced appropriately, so that the marketing decision and operation management of a certain food can be based on data, rather than relying solely on experience or patting the head for management.

(2) Information construction should be forward-looking.

When the company develops to a certain stage, so-and-so food should create its own corporate website in a forward-looking way, and even create national or international websites such as China Breeding Network. Establishing electronic channels conducive to the future management of enterprises and participating in national and even international e-commerce activities are all manifestations of enterprises' active participation in globalization.

Ten, with the industrial network as the guarantee, the implementation of interactive strategy.

(1) business adjustment development stage

In the next three years, a food will adopt the idea of breeding and slaughtering (cold meat, white strips, frozen meat, etc.). ) and cooked meat products as its business purpose.

(2) Business development stage

In the next 3- 10 years, in the management system of a certain food, the information industrialization of animal husbandry should be taken as the industrial chain, and the trinity of breeding and slaughtering (dividing cold meat, white strips, frozen meat, etc.) should be adopted. ) and cooked meat products as the product chain, vertical development as the business chain, and further expand the industry on the basis of steady development of breeding and slaughter (dividing cold meat, white strips, frozen meat, etc.). ) and cooked meat products. Development of compound premix, concentrated feed, complete feed production product system, feed raw materials, veterinary drugs, equipment management product system, information service, e-commerce, online advertising interactive product system. And create an interactive relationship between merchants to realize the transformation and promotion of merchants.

(3) Business maturity stage

Our industrial chain should form a circular chain: the key products of a certain food in the future should be high-tech products, the processing and sales of livestock products such as breeding and slaughtering (cut cold meat, white strips, frozen meat, etc.). ) and cooked meat products, feed, veterinary drugs and information services promote each other.

Eventually, XXX will be built into a large-scale high-tech food enterprise group integrating natural feed, high-quality lean pig breeding, pig fattening, pig slaughtering, segmentation processing, high-and low-temperature meat products production, warehousing, logistics distribution, commercial chain, raw material supply for cooked meat products enterprises, intellectual industry and financial securities industry.