What principles and methods should be followed in gift packaging design?

First, the design principles of gift packaging

Science, economy, adaptability, safety, ease of use, environmental protection, identification and display.

Second, the design method of gift packaging

1. design principles: change and unity, contrast and harmony, rhythm and rhythm, symmetry and balance, stability and center of gravity, proportion and size, etc.

2. Reflect culture: Designers should know more about the structural mechanics of packaging containers, the attributes of packaging contents, be familiar with the cultural background behind the contents, rationally allocate various resources, and embody the word "ceremony". China is a "land of etiquette" with splendid culture and a long history of gift packaging. Lacquerware is a famous gift package in ancient China. The story of "buying gifts and returning pearls" that happened in the Warring States Period was widely circulated, which reflected the exquisite degree of this kind of handicrafts from the side: "smoking Gui Xiang, decorating pearls and jade, decorating roses and jade". In addition, China is the first country in the world to raise silkworms and brocade. Silk fabrics are not only used for clothing, but also for packaging. The ancients often used colorful brocade to make "kits" and "brocade boxes", which are still in use today. It can be concluded that since ancient times, gift packaging has integrated graphics, characters, aesthetics and folk customs. The spread through the market, that is, trade is transmitted between regions through the market, which is both a trade exchange and a cultural exchange. The continuous exchange of this kind of culture makes the content and appearance of gift packaging more and more colorful, reflecting the different nature and significance of gifts.

3. Consider the beauty and grade of design: Gift packaging is an important part of modern packaging system. How to reflect the courtesy and sense of value of gifts in materials, structures, pictures and words is the first thing that designers need to study. At the same time, gifts are linked with the beautiful feelings of human beings, expressing people's praise for human nature, attitude towards morality, pursuit of beauty and sincere comments. Because of this, gift packaging design is unusual in the field of packaging design. At the same time, gift packaging is also a place for designers to display their talents. With the development of society, people know how to use packaging to improve the content of "gift" in gifts, that is to say, packaging should be used to contain the culture of gifts and reflect the grade of gifts.

4. Application skills of gift packaging design and modeling: The "octagonal bag" widely used in China is the packaging of various native products, medicinal materials and cakes. A small piece of red paper is attached to the plump and concrete shape, so a simple yellowish rough paper is matched with red paper, and a kind of celebration emerges. Fulu is happy and lucky, and friendship and sincerity will be passed on to each other with packaging and gifts. In modern gift packaging, warm colors such as red and yellow are still the mainstream of gift packaging colors, which are deeply loved by consumers. The cultural essence of gift packaging can also be reflected in the graphics. Since ancient times, China has had the folk concept of "turning every misfortune into good fortune", and it is the custom of ordinary people to give gifts on holidays. Therefore, the application of holiday-based gift packaging graphics should of course be prosperous. China folks have the characteristic of "painting good luck and wishful thinking".

5. Gift packaging design color application skills: Due to different cultural backgrounds, packaging is also different. China people advocate red and prefer yellow and orange. In China's traditional concept, red represents happiness and symbolizes enthusiasm; Bright yellow is the special color of Emperor China, and yellow symbolizes authority, brilliance, wisdom and nobility. On the other hand, orange embodies the meaning of yang, vitality and lotte. Therefore, in China, people mainly use red, yellow and orange tones in the gift packages of festive festivals to reflect the festive atmosphere. 1. Gift packaging design should be elegant, concise and smooth, not too cumbersome. Successful packaging can not only add color to the gift, but also meet the expectations of the giver. Like jewelry and famous handicrafts, they are beautifully packaged, luxurious and full of artistic value. It can effectively highlight the expensive value of goods and give the recipient and even the sender a certain sense of satisfaction.

2. Gift packaging should be designed together with the gift. If it is not solemn or to create mystery, then the gift should be revealed through the packaging as much as possible, and the packaging should highlight the gift, not usurp the role of the owner, so that the gift will be eclipsed in front of the exquisite packaging and appear "not worthy of the name". What's more, it can't be "first-class gift, second-class packaging, third-rate effect". Using the package with the gift logo can let the recipient know the gift directly and have a good impression on it.