Traditional industries optimize capital flow.

If the nation is to be revived, the countryside will be revitalized. The Central Rural Work Conference pointed out that it is necessary to speed up the development of rural industries, conform to the law of industrial development, base on local characteristic resources, promote the development and growth of rural industries, optimize the industrial layout, improve the interest linkage mechanism, and let farmers share more value-added benefits of industries.

Under the impetus of the policy, all walks of life in Qi Xin made concerted efforts to promote the flow of resources and funds to rural areas, and digital technology was used as an effective tool to upgrade rural industries. Legend Holdings takes industry as its initial focus, pays long-term attention to agricultural development, practices ESG practice, actively supports rural women's entrepreneurship through public welfare, and provides endogenous motivation; It also urges its member companies, such as Lenovo Group and Wo Jia Group, to use digital technology to help rural industries develop and transform digitally.

Support the working capital fund for mothers' entrepreneurship and ignite fireflies for rural women's entrepreneurship.

From poverty alleviation to rural revitalization, Dahuangtian Village, Shuangjiang County, Yunnan Province has always insisted on developing characteristic planting and gradually changed the situation of poverty and backwardness.

Wang Huaimei, a cadre of Dahuangtian Village Women's Federation, as a leader of getting rich, overcame difficulties and actively tried to plant pitaya with the help of all walks of life. Through years of planting, Wang Huaimei has accumulated rich experience, and also participated in the public welfare project of mother's entrepreneurial revolving fund initiated by the China Women's Development Foundation, which has driven more farmers to increase their income through pitaya planting.

Legend Holdings 20 18 donated funds to support the mother's entrepreneurial revolving fund project, and the pitaya planting project supported by Legend Holdings funds benefited local villagers. The revolving fund for mother's entrepreneurship takes small interest-free entrepreneurial loans as the starting point, and through the recycling of funds and resources, it continues to ignite the fireflies of love for rural women's entrepreneurship. With its help, villagers shed sweat in the fields of their hometown, watered their beloved land with simplicity and sincerity, and helped their hometown develop quality agriculture, green agriculture and agriculture with priority to benefits.

Ning _, secretary of the Party Committee and chairman of Legend Holdings, said that the public welfare cooperation between Legend Holdings and China Women's Development Foundation lasted for 17 years, in which the cooperation of public welfare projects of Mother's Venture Revolving Fund was a successful case in which the government, enterprises, women's federations and society jointly solved employment and development. We are very honored to participate in it, and have carried out many projects in Yunnan, Chongqing, Jilin and other places, and achieved good results.

Up to now, Legend Holdings has helped 268 peasant families with the number of beneficiaries 1.5 million through the mother's venture revolving fund project. In addition to Shuangjiang County, Yunnan Province, where Wang Huaimei is located, Legend Holdings also helps low-income families in Pengshui County, Chongqing and Yulin City, Changchun, Jilin Province through the mother's entrepreneurial revolving fund, empowering them to carry out local special projects such as chicken breeding and women's straw weaving.

Drive the digital transformation of agriculture and maximize the value of industrial chain.

Limited by the allocation of natural resources such as water, soil, sunshine and climate, traditional agriculture has the pain points of poor ability to resist natural disasters, small production scale and scattered production and management. Relying on the new generation of digital technologies such as cloud computing, big data, artificial intelligence and 5G, traditional agriculture is expected to promote the digital transformation of agricultural production and sales and realize the value release of agricultural industrial chain.

Take blueberry cultivation as an example. Blueberries are rich in anthocyanins, pectin, vitamin C and so on. It has multiple nutritional values such as protecting the heart and improving eyesight, skin care, anti-aging and anti-radiation, and is one of the five healthy fruits recommended by FAO. But for China people, the impression of most people is very small and sour, and high-quality blueberries are generally imported from Peru and other producing areas, and the high price caused by long-term long-distance transportation makes the public flinch.

After variety iteration and technical upgrading in recent years, blueberry has completely subverted the above stereotypes and become a super fruit with rapidly rising fruit circle heat. Especially with the help of digital technology, the whole blueberry industry chain is very high-tech.

In the aspect of blueberry planting, Wo Jia Group, a member of Legend Holdings, achieved blueberry localization planting in Yunnan, Shandong, Liaoning and other regions through the breakthrough of blueberry varieties and planting technology, effectively reducing transportation costs. On the basis of successful breeding, aiming at the whole process of blueberry planting, Wo Jia Group built a digital intelligent agricultural management platform to provide technical support for blueberry planting and production decision-making from agricultural information collection, big data analysis and refined intelligent management.

At the same time, Wo Jia Group actively uses digital technology and management experience to upgrade the pain points of all links in the fruit industry chain, such as digital distribution system, intelligent warehousing and processing, platform service mode, and new linkage mechanism between agriculture and agriculture, which greatly improves the efficiency of the whole supply chain system.

In addition, in order to improve the industrialization level of the industry and accumulate the experience of fruit industry industrialization operation from the perspective of the whole industrial chain operation, Wo Jia Group established Yunnan Honghe (International) Blueberry Demonstration Zone, focusing on developing an intelligent agricultural platform with traceability, intelligent monitoring, standardized management and digital sales of agricultural products, creating a modern demonstration model of blueberries with characteristics on the Red River Plateau, constantly improving the industrial chain construction, and ensuring fruit production and supply more efficiently and stably.

With the help of digital technology, domestic blueberries have successfully achieved counterattack, which also vividly illustrates its significance to the development of agricultural modernization. With the empowerment of digital technology, it is easier for traditional agriculture to achieve process standardization, thus providing consumers with more people-friendly and quality-guaranteed products.

Cultivate new rural formats and accelerate the development of digital economy.

In the past two years, new formats such as e-commerce and live broadcast have extended to rural areas, empowering rural revitalization. More and more farmers, cooperatives, agricultural enterprises and other business entities, through the above new business model, bring cheap agricultural and sideline products out of the fields, so that the rural economy can really live and burn.

According to the data of the Ministry of Commerce, in 20021year, the national rural online retail sales amounted to 2.05 trillion yuan, an increase of 1 1.3% over the previous year, and the growth rate increased by 2.4 percentage points. The online retail sales of agricultural products nationwide reached 422,654.38 billion yuan, up 2.8% year-on-year.

In addition to shaping new business models, digital technology can also effectively promote the transformation, upgrading and high-quality development of rural tertiary industry.

Take tourism as an example. Digital development is an all-round development strategy of tourism self-innovation and all-round promotion. Digital technologies such as 5G, big data and artificial intelligence continue to be deeply integrated with tourism, and technological innovation and content innovation have fundamentally changed the development direction of tourism.

In helping rural digital development, the technical support of relevant enterprises is indispensable. As a technology enterprise dedicated to empowering intelligent transformation in all walks of life, Lenovo Group has long explored the use of intelligent technology to promote rural digital transformation. In March 2022, Lenovo Group also signed a strategic cooperation agreement with Miaofengshan Town, Mentougou District, Beijing to design a series of digital technologies for the rural revitalization of Miaofengshan.

It is reported that Lenovo Group will use technologies such as 5G, Internet of Things and data fusion to help develop all-round rural digital governance services. Among them, Lenovo Music Rural Revitalization Digital China Platform is the core support to achieve this goal.

According to the actual situation and demand of Miao Feng Mountain Town, Lenovo Lenong has built a smart platform that can realize the integration of Miao and Feng, covering all aspects of agricultural and rural production and life scenes, such as smart rural governance, smart convenience service and smart cultural tourism service.

In terms of cultural tourism, the platform will empower all aspects of rural tourism management, service, marketing and operation by using the technology of Lenovo Music Rural Revitalization Digital China Platform. By creating a closed loop of service experience before, during and after the tour, the village collective economy will be continuously expanded and farmers' income will be continuously increased. In addition, the platform can also realize the digitalization of scenic spot facilities, scenic spot operation services, scenic spot marketing promotion and scenic spot management.

Rural revitalization is an inevitable issue of the times and a key issue of national rejuvenation. Legend Holdings will continue to be down-to-earth, persevere, continue to stimulate the internal motivation and vitality of rural areas through its own resource advantages, accelerate the transformation of traditional agriculture to digital and the development of new rural formats, help the vigorous development of rural digital economy, improve farmers' income level and modernize rural governance, and write a chapter in the era of rural revitalization.

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