Traditional Culture Encyclopedia - Traditional stories - What is new media (please specify)

What is new media (please specify)

It is the network media, also known as the fourth media.

According to different media, people divide the development of news media into different stages-traditional newspapers with paper as the media, broadcasting with radio waves as the media and television based on TV images, which are called the first media, the second media and the third media respectively.

1In May, 1998, UN Secretary-General Kofi Annan proposed at the UN Committee on Information that the Internet, the most advanced fourth media, should be used while strengthening the traditional written and audio-visual means of communication. Since then, the concept of "the fourth media" has been formally used.

Network media is called "the fourth media" to emphasize that it is the fourth largest news media that can deliver news information in time and widely, just like newspapers, radio and television. Broadly speaking, "the fourth media" usually refers to the Internet. However, the Internet is not only a media function to disseminate information, but also has the unique advantages of digitalization, multimedia, real-time and interactive dissemination of news information. Therefore, the narrow sense of "the fourth media" refers to the internet-based communication platform to spread news information network. The "fourth media" can be divided into two parts, one is the digitalization of traditional media, such as the electronic version of People's Daily, and the other is the "new media" born due to the convenience provided by the network, such as Sina.