30-day powder increase of 20,000, owner of Tianjin Crosstalk Teahouse, teaches "developing cheats" in Tik Tok.

What kind of video is the most explosive on the hot short video platform "Tik Tok"?

Is it beautiful or funny pets?

Is it brain hole creativity or experience sharing?

In fact, the Tik Tok explosion can also be a "very traditional" crosstalk.

So, what about the cross talk "Tik Tok", which has always been good at "shaking the burden"?

The preface to the cultural ramble interviewed Shi Qingyuan, the head of the famous cross talk teahouse "Qianxiang Wenyi Garden" in Tianjin, and listened to him share Tik Tok's "cultivation cheats".

In fact, there are still some twists and turns in Shi Qingyuan's trip to Tik Tok.

When Tik Tok first entered people's field of vision, Shi Qingyuan, with the "encouragement" of the young people around him, registered an account for himself and "Qianxiang Literature and Art Garden", but it was shelved afterwards.

In the summer of 20 18, when Shi Qingyuan and friends from the Quyi circle got together, everyone was talking about the increasingly popular Tik Tok. It happened that Wen Yuan Qianxiang Post was going to move to a new address. Taking advantage of this opportunity, Shi Qingyuan made an attempt to shoot and release the memorial video of the former site of Wen Yuan in Qianxiangyi and the opening video of the new site, but the response was not great. This "cruel reality" made Shi Qingyuan "give up" Tik Tok again.

In this way, Shi Qingyuan finally made up his mind to study Tik Tok seriously!

As we all know, Tik Tok is a short video platform, and novices can only release 15 second video. This cramped time limit seems to be incompatible with the "bedding" and "three turns and four shakes" emphasized by traditional cross talk art.

"So at first, a little uncomfortable. I watched a lot of vibrato videos, carefully analyzed why other people's videos were popular, and then came to a conclusion: it was particularly direct. Baggage' is a direct gift, unlike cross talk works, which need to be paved. Later, after some thinking, I finally got some ideas on the content. "

Clear thinking, but also face the actual operation With the attitude of "doing well", Shi Qingyuan began to learn how to play this new thing. Shooting, editing, adding background sound, adding sound effects, adding subtitles ... are all done by Shi Qingyuan himself.

In this way, Shi Qingyuan planned, wrote, directed, filmed, edited and produced, with Jian Xu and Gu as the main actors and Qian Xiangyi as the shooting location, and several short videos such as Blowing a Pear, Punching a Head and Dishing a Walnut were freshly released.

"It's a fire at once!" Tens of thousands of short videos were turned, commented and praised. Even Shi Qingyuan did not expect that these videos immediately became explosions.

"I didn't have fans at first. I took a few videos and powdered them every day. In more than a month, it has risen to more than 20,000 fans. For a while, I was filming nervously, just to try out what Tik Tok's "novelty" was. Judging from the effect, my idea is still successful. "

What idea makes the combination of "tradition" and "modernity" so successful? Shi Qingyuan also "decrypted" without stint.

"We don't move the baggage on the cross talk stage directly into the video, but' transform' the traditional essence into a novel way. There are some great videos in Tik Tok, such as introducing a food or a landscape. The language expression full of lens sense is particularly pleasing to the eye, which is what we should learn. However, crosstalk has the advantages of crosstalk, and the short video we shot is a short' crosstalk' in structure. "

"For example, there is a passage that Xu Jian said on the stage that he is the hottest in the country and said a lot of words that made people laugh. Finally, Gu Han Zong said,' Brother, it's time to take medicine', which is obviously the characteristic of cross talk. "

"There will be a period of time when two people sit together and play with each other's foreheads. Finally, one of them was forced. As soon as he raised his hand, everyone thought he was still playing with his forehead, but the result was a slap. This is also an unexpected technique often used in cross talk. These are arranged according to the structure of our traditional folk art. "

In fact, the short video shot by Shi Qingyuan is not only shaking "Bao Yier", but also telling news and current affairs with double reed and Tianjin Allegro. Shaking audio and video is "short, flat and fast", and Quyi's response is faster. "Quick reaction" and "criticizing current malpractices" are the characteristics of Quyi. Taking advantage of the advantages of Tik Tok and then exerting the advantages of Quyi is naturally 1+ 1 > 2.

As for the future road of Tik Tok, Shi Qingyuan admits that he has accumulated some experience through these months of testing water, but in any case, the content is king, and we should continue to polish it carefully and launch fine products.