What impact does Nezha's box office word-of-mouth double harvest have on the IP development of online literature?

In fact, from the beginning, online literature has a strong and extensive IP development energy. The translation of IP into Chinese means "intellectual property", which is applicable to the copyright materials of TV programs and movies and can be called IP. The IP industry is very hot. In recent years, the value has soared, but there is no standardized industrial chain of value indicators, and the price system is chaotic. With the continuous extension of increasing quantity and scale, online literature has entered a new era of focusing on content. Nowadays, the quality demand of online literature is the increment of realistic theme and the author's sense of responsibility and mission, which has never been so important.

And Nezha will promote the widespread concern of a theme, that is, "born against nature", and this value will be sought after more. But in fact, the emotional value of "going against the sky and changing one's life" is reflected in China's long-standing traditional literary creation. In feudal society, secular prejudice, feudal ethics and feudal system are heavy shackles that imprison people's hearts. People are eager to rely on myths and legends to break the unfair fate. This belief of not believing in fate and not accepting it has been constantly explained in different times and always shines.

In addition, China's traditional myths and legends will get new attention. Those ancient myths and legends passed down from mouth to mouth are deeply engraved in the bones of China people, flowing in the genes, branded with "China elements" and passed on to every loyal fan of China culture. China's myths and legends have been circulated for thousands of years, with a perfect myth system, which is the precious wealth left by our ancestors.

What we lack is to perfect China's myth system and create a good script. Some people say that myth is ancient science fiction, and science fiction is modern myth. In my opinion, myth and science fiction are inseparable. If they can combine organically, they will collide with each other. Excavating and cultivating the IP value of China traditional culture will attract more attention and be sought after, and become a new hot spot in IP development of online literature.