How to use e-commerce to further promote rural economic development

As we all know, China is a large agricultural country, through some data on the Internet, I learned that China's rural population of nearly 900 million people, accounting for 70% of the national population; the agricultural population of 700 million people, accounting for 50.1% of the total population of the industry. And according to the relevant survey data show that the popularization of the network in China and the application of the growth in the city, network users in agriculture, forestry, animal husbandry, fisheries and water conservancy industry production staff accounted for only 0.76% of the total number of users, only 0.3% of the users are farmers, the penetration rate of the city for the rural penetration rate of 740 times. In this digital edge of the rural areas, e-commerce and how to play its charm, to solve the "three rural" problem, to the new countryside to bring new life. 2005 China began to implement the construction of new rural areas, the government hopes that the fruits of China's reforms can benefit the broadest masses of farmers. In recent years, the overall price of agricultural products has risen, farmers and rural areas in this context to enjoy the fruits of China's reforms, whether China can take advantage of this opportunity to narrow the gap between rural and urban areas, e-commerce is undoubtedly a good springboard. Then e-commerce in rural economic development in what use, in the rural areas do not have and urban industry and services compared to the conditions through what mode of development of e-commerce?

Second, our e-commerce students to carry out summer practice

E-commerce development so far, in the modernization of the city's construction, the efficient management of enterprises and business activities have made great progress, in the vigorous implementation of the scientific concept of development of the social context, the rural areas should be how to use e-commerce to better and faster development is undoubtedly a worthwhile study of the new topic. In the summer vacation of 2010, we 08, 09 grade e-commerce majors 8 students formed a "focus on the new countryside focus on e-commerce" summer practice squad, in the School of Economics and Management of several teachers under the guidance of the new rural areas in Zhejiang Province, Fenghua City, Tengtou Village, to carry out a one-week period of time of social practice, according to the characteristics of the local rural economic development, in-depth investigation of the economic development of the rural areas, and the development of the local economy. Development, in-depth investigation of its economic development, economic development in the process of the emergence of a number of good models and a series of problems faced, in the process of practical investigation, our practice team members access to a large number of rural economic development, new rural development and e-commerce rural application of information, the practical process and theoretical knowledge combined with the feeling of the new rural areas of the folklore, regional characteristics, and at the same time, an in-depth investigation of their economic development. At the same time, in-depth investigation of the current situation of their economic development, in nearly two months of summer, practice members of the combination of e-commerce professional knowledge and practice, on how to use e-commerce to better promote the development of the rural economy to carry out in-depth discussions and research.

Three, how to use e-commerce to promote the exploration of rural economic development

1, e-commerce in rural areas in the popularization and development of several major problems:

(1), the farmers lag behind the concept of the Internet. Most of China's farmers have low cultural quality, lack of basic understanding of the information network, not to mention the correct understanding of the value of e-commerce.

(2), the hardware infrastructure lags behind. E-commerce applications rely on computers and other hardware facilities can be implemented, but the computer for a large proportion of farmers in rural areas, is still a luxury, coupled with the limited level of technology, the practicality of the limitations.

(3), logistics facilities are not perfect. For the packaging, preservation, transportation and other special characteristics of agricultural products have high requirements, no modern logistics system as a strong backing, e-commerce is difficult to carry out in rural areas.

2, e-commerce to rural opportunities

(1), e-commerce can greatly improve the market competitiveness of agricultural products

China has joined the WTO in the context of the international competitiveness of agricultural products has been as a major issue related to the national economy and people's livelihood has attracted widespread attention. Economic globalization has made the markets of various countries practiced as a whole, and now the social network has become an important tool for information transmission, and one of the keys to obtain the initiative of agricultural production and exchange is the mastery of the latest, comprehensive, timely and important information, which is the driving force and demand for the development of agricultural informatization. However, whether it is international market competition or international market competition, the core of the competitiveness of agricultural products is the level of development of information technology. Only with advanced network information technology and means, it is possible to win in the fierce market competition.

(2), e-commerce is conducive to the adjustment of agricultural structure

In the information environment, information technology penetrates into the management process of agricultural production and operation in an all-round way, accelerating the process of China's agricultural industrialization, improving the overall quality of agricultural industrialization, which can transform the traditional agriculture in a high-quality and efficient way, accelerating the process of its upgrading and optimization and upgrading, thus accelerating the traditional agricultural Structural adjustment and optimization and upgrading. The application and development of e-commerce in agriculture can promote the realization of automation, informatization and high efficiency in the process of agricultural industrialization, greatly improve the level of informationization and economic efficiency of agriculture, and transform the traditional high-consumption and low-efficiency agricultural production structure to the emerging low-consumption and high-efficiency production structure. Rough agricultural production mode will be replaced by intensive, technology- and knowledge-intensive production mode, the traditional agricultural production mode will be transformed, agricultural production costs will be reduced, and the efficiency of agricultural production will be greatly improved. Promote the processing industry of agricultural and sideline products, rural enterprises will be further developed so that the structure of rural services to update and improve, engaged in rural industry and rural information technology, intellectual labor and information services more and more people, the employment structure of the rural labor force has changed.

(3), e-commerce has changed the traditional way of agricultural trade.

Agricultural e-commerce is the construction of a new socialist countryside, open up markets and participate in global competition. The traditional "one hand to pay, one hand to deliver" trade model will be broken. Farmers through agricultural e-commerce can be very convenient, fast completion of credit, guarantee, trading, payment, foreign exchange settlement and other links. Farmers can be closer to the market, improve the agility and adaptability of production, and quickly learn the consumer's preferences, buying habits and requirements, while consumer demand can be reflected in a timely manner, thus promoting the research and development activities of both supply and demand. The contradiction between small production and large market is currently restricting the development of Chinese agriculture is a major obstacle, e-commerce across the geographical, spatial and temporal boundaries of the characteristics of a wider range of production and market regulation of the contradiction between the more opportunities to make agricultural products sold abroad.

3, the development of rural e-commerce related countermeasures

(1), play the government in the new rural e-commerce construction of the main role

in the construction of the new countryside, the government should drive the development of rural e-commerce, to fully mobilize the enthusiasm of the general public, guiding the farmers to actively enter the market, multi-level, multi-channel participation in e-commerce. Rural e-commerce investment is an important factor indispensable to the development of rural e-commerce, the government should formulate and improve the development of information industry policies, laws, and increase the investment in education in rural areas, in terms of policy and funding to vigorously support rural e-commerce, rural e-commerce to create a favorable external environment for the development of e-commerce.

(2 ), vigorously strengthen the rural hard and soft infrastructure construction

With the help of the new rural construction of the "village through the project", will be the work of infrastructure construction into which, one hand to grasp the rural communications and other hardware infrastructure, and the other hand to grasp the training of farmers and improve the quality of culture. In solving the obstacles to the development of rural e-commerce network technology, tariff levels, communication speed, safety and security and other hardware facilities at the same time, but also in the software construction efforts to increase rural education, change the farmers' concepts, improve the overall cultural quality of farmers, so that more people know the computer, recognize the network, recognize e-commerce, establish appropriate training mechanisms, training e-commerce talent, training farmers The use of e-commerce, which is the development of rural e-commerce premise and foundation.

(3), to strengthen the construction of agricultural websites and information service system

The biggest problem of agricultural websites is that the resources are scattered, uniform. Therefore, the website should be integrated, strengthen the planning, the establishment of a national coverage, vertical and horizontal information network platform. The establishment of efficient information service system construction, the promotion of agricultural technology, public service-oriented, support for farmers' technical training and consulting services. Provide comprehensive, abundant, accurate and timely scientific and technological and market information services to open up market space for farmers and expand their opportunities to understand the market. Advanced agricultural technology information is conducive to farmers to increase production and income.

(4), the use of urbanization to promote the construction of rural e-commerce

Urbanization is a historical process of transformation from the traditional agricultural society with a large proportion of the agricultural population to a modern civilized society with a majority of non-agricultural population. China's new rural construction puts forward the vigorous development of rural urbanization construction, we should make full use of the opportunity of rural urbanization to promote the development of rural e-commerce. First of all, urbanization can help to solve the problem of vast rural areas and large capital investment in infrastructure, and concentrate farmers and agribusinesses together, so as to make the most effective use of limited funds. Secondly, the use of urbanization can solve the logistics problem of rural e-commerce, so that the logistics and distribution of agricultural products can be effectively and timely solution. In addition, the use of urbanization of the aggregation effect and scale effect to promote the information flow of e-commerce.

4, the new rural e-commerce application mode

Central South University in 2004, graduate student Zhu Xingrong, "new rural e-commerce and the implementation of the mode of exploration": China's new rural areas how to implement e-commerce? For the current characteristics of China's rural household decentralized business and rural e-commerce development, the third-party agricultural e-commerce platform will be the main means to promote China's agricultural e-commerce construction. Third-party agricultural e-commerce platform refers to the social forces and government support, centered on the region, for the region's agricultural products to provide e-commerce services, while radiating the surrounding areas, provinces and cities. It is not a general tangible farmers' market, nor is it a simple business information network, it is in the agricultural information website on the basis of the above, to provide more powerful agricultural trading services, including agricultural demand information, price information, logistics and distribution, agricultural information. At present, China's existing agricultural e-commerce platform construction mode is mainly used in B2C and B2B two, the two modes have their own characteristics,

Now, in the era of the Internet is prevalent, it is impossible for farmers to reject it, we are currently living in an era of information explosion, the farmers themselves in the premise of improved education, the perception of the Internet, the use of the Internet, will certainly be over time, the Internet will not be the only way to improve the quality and efficiency of the Internet. With the passage of time, will certainly become more and more in-depth.