Traditional Culture Encyclopedia - Traditional stories - Live operation, new media operation, e-commerce operation choose which industry is good?

Live operation, new media operation, e-commerce operation choose which industry is good?

Live operation do the following:

1, anchor management: the object is their own anchor/MCN resources, more coordinated work, including anchor open source (or even training), live program communication, scheduling, live process monitoring, anchor performance management, anchor incentive management.

Big words: find cost-effective anchor, let the anchor legal compliance to complete the performance target, think of ways to enhance the anchor business ability and work motivation.

2, content operation: mainly planning and copywriting work, including live direction planning (selection/theme/brand), play planning, script planning, anchor script review.

Big words: to ensure that each live broadcast / each live room, the content in the premise of legal compliance, the attractiveness of the continuous improvement, to complete the business indicators, may be active, may be the flow of water, may be the effect of diversion.

3, user operation: the object is to come to the live room of each audience, and anchor with more, including field control, speech control, water army, off-site reach.

The vernacular: think of the most efficient way to play the user's mind, take the audience to go, to achieve business goals.

4, product operation: products including live use of tools and "sales" of the product, where the operation is more to exercise the right to recommend, promote product managers / technology product optimization, improve business efficiency & user experience.

5, data operation: the main data monitoring and analysis, set indicators, split indicators, write reports, empowerment optimization. This is the basic skills of every operation.