How to write the business plan of clothing store?

Clothing store business plan 1. Due to limited funds, the project introduction is only 50,000 yuan, so I want to think about it. There is no better project, time is tight and there is no better inspiration. Therefore, I will temporarily come to a traditional industry, the clothing industry.

My project is to do the clothing industry and open a women's clothing store.

Hot recommendation: 49 simple ways to make money by starting a business. I struggled for a year and a half, and the story of a 40-year-old entrepreneur with a net worth of 500 thousand is amazing! An incredible story of a working girl: my Taobao road, Ali's entrepreneurial legend, and a business friend. Before choosing an industry, let me measure my venture capital, 50,000 yuan.

Because the total investment of each industry is high or low, each industry is different, so first measure the industries that you have funds to do, and then make further plans.

The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is low, and it is easy to enter and start.

And I'm a little interested in clothes, which is a combination of interest and career, hehe.

Second, the location of the store has a great influence on the operation of the store in the future, so we must find a good store in the business circle.

After investigation, it is found that Minhang Xinzhuang is a good fast business district. Minhang District is one of the main residential areas in Shanghai, and Xinzhuang is the center of Minhang, with developed transportation and dense population, and the market is no problem.

Moreover, a large-scale Asian commodity trading center will be built here in the future, with broad prospects.

Finally, I chose the store on Shuiqing Road in Xinzhuang. There is a bus stop next to the shop, and there is a main road in front. People come and go at ordinary times, regardless of day and night.

Moreover, the subway station is 100 meters away, and the flow of people can be imagined.

Surrounded by old communities, it has a large fixed population, mature plots and strong consumption power.

In addition, I found that there are several clothing stores in this street, but most of them are in high positions, expensive and monotonous.

Few people usually patronize.

Because although there are many residents here, most of them are ordinary people, and few rich people are suitable for selling high-end consumer goods.

Although there is a large flow of people here, most of them are working-class, and their spending power belongs to the middle and low grades.

My position is that the middle and low gears meet the market demand.

At the same time, there is no conflict with other stores, and there is a difference.

The store rent is not high at 5,000 yuan/month, so buy three and get one free (this is the case in Shanghai).

After finding a good store, the next step is to sign a contract with the landlord.

And this action can't be too early, and it can only be carried out after the previous steps are completed.

Because, once you sign a contract with the landlord, you will start to pay the rent, and naturally there will be time pressure.

So before I sign the contract with the landlord, all the preparatory work and written materials I can do (including handling the business license, etc. I won't go into details here.) Get ready first.

When signing a contract with the landlord, the lease term should not be too short. If you only sign for one year, you may not start recycling until one year later. As a result, the store was taken back by the landlord, and the ideal lease period was three to four years.

After signing a three-year contract, you can sublet even if there are business problems in the future (the rent here has been rising)

It takes a renovation period to rent a storefront, so I ask the landlord to deduct the renovation period from the date of renting to reduce the rental expenses.

Hehe, burn less if you can burn less. Who let us only have a start-up capital of 50 thousand yuan?

Third, the storefront decoration rented the storefront, and the following should be renovated.

Shop decoration is related to the management style of a shop and the first impression of its appearance. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have relevant store decoration experience.

For example, to open a coffee shop, you must find a manufacturer with experience in coffee shop decoration, and to open children's English, you must find a manufacturer with experience in children's cultural education and decoration.

Because, if the decoration manufacturer does not have the decoration experience of the same type of storefront, then the renovated storefront may not fully meet the demand in actual operation.

If the abortion is repeated at that time, it will definitely cost money and time.

So before the decoration, I asked the decoration company to draw pictures, including plan, elevation, section, materials to be used, color, size and so on. These should be indicated in advance.

In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for on-the-spot observation and explain clearly what you want to decorate, so that the renovated storefront will be closer to your own ideas.

The decoration effect I requested is as follows: 1, and the eye-catching advertisement at the door is clear, so that people passing by can see what is sold in the store at a glance! What is important is that the same clothes will have different effects when hung in different grades of shops. Don't let the overall image of your store affect the grade of your clothes and customers' desire to buy! Of course, the store has just opened, and it is also appropriate to simply pack it.

2, lighting and other hardware devices are also very important. If the store is not bright enough, it feels like it will close down! The light at the door must be on at night, which can attract the attention of passing customers at once! Lighting can also make clothes more moving, but different lighting will have different effects. Cold and warm collocation is most suitable for clothing stores. If all the lights are cold (that is, the white light you usually see), although the shop is very bright, it feels pale and not warm enough, and the clothes will not be soft enough! Adding warm light (yellow light like the spotlights you usually see) can neutralize the pallor, and the clothes irradiated are more moving! There must be air conditioning in summer, otherwise it will be difficult for the store to retain customers who have the patience to choose clothes and are not in the mood to try on clothes! Hot recommendation: 49 simple ways to make money by starting a business. I struggled for a year and a half, and the story of a 40-year-old entrepreneur with a net worth of 500 thousand is amazing! An incredible story of a working girl: I spent 5,000 yuan to decorate a legendary store in Ali, and my business friends included my own coolies, so save 50,000 yuan.

Fourth, the channel for selecting and purchasing goods is everything except Dongfeng. Now, let's get down to business. I should talk about how to buy money-making tools: clothes and how to purchase goods. 1. Choose goods and buy goods 1. Selection of goods: selection of samples, styles, brands and quantities. Choosing goods should grasp the local market: what are the new varieties? What is the sales trend? What is social stock? What is the price increase? What is the purchasing power status? Generally can know fairly well.

Brands are mainly miscellaneous brands, mainly foreign trade goods.

Procurement should be marketable and appropriate, and a procurement plan should be prepared. Of course, it can also be modified during the purchase process.

When purchasing, first go to the market to see, compare, ask, calculate and think about it, and then start a trial sale with less purchases, and then purchase in moderation.

Because it is a new store opening, there must be many styles, giving customers many choices.

The purchase is arranged on Wednesday or Thursday every week, so that new products will definitely arrive at the store every Saturday, but only some new products are available, and some are left until Sunday! If you enter the peak sales season, make up the goods once every three or four days! For several sales climaxes such as "March 8", "May 1" and "National Day", don't wait until about the same time to prepare the goods, you can start preparing half a month in advance! Give yourself enough time to arrange! 2. Purchase channel: Shanghai Qifupa clothing wholesale market or hangzhou sijiqing clothing wholesale market.

The new store is opened, and it is only available in Qifupa clothing wholesale market for the time being.

Convenient near the same city. After the sales volume goes up, we will go to hangzhou sijiqing clothing wholesale market.

V. Manpower Planning I'm going to recruit three people. The two little girls had better be beautiful MM (don't scold me, everyone loves beauty, and beautiful MM is easy to attract customers). They are mainly responsible for receiving customers, and they work in shifts.

In addition, recruit an older aunt and I take turns to pour the cashier. Basically, you should always watch it in the store (except for the purchase of goods or important things, it is more appropriate to start your own business)

The salary of the two little girls, 800/ month commission, increased to 65438+ 0% of the monthly turnover, which improved their enthusiasm.

The same is true for older aunts, 800/ month commission 1%. If the cashier has a problem, he is responsible.

Analysis of the investment amount of intransitive verbs: monthly fee 1, rent 5,000 yuan/month, three-phase payment120,000 yuan 2, decoration fee 50,003 yuan, clothes down payment 20,000 yuan 4, and other expenses 1000 yuan 5. The employee's salary can be settled at the end of the first month, and the remaining 40 yuan is not included in the initial 50,000 yuan.

In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery.

At the same time, some leaflets were distributed in the surrounding communities.

Second, the display of clothes is the key to making women's products, giving customers enough choice space, which is different from other brand stores and does not depend on the sales of main models! Product display should highlight the characteristics of your own clothes, showing tops, skirts, pants, suits, etc. Placing them separately not only makes the store look neat, but also provides convenience for customers who want to buy skirts. If they just want to buy a skirt, they just need to choose from the skirt category. If they buy a skirt and want to match the coat, they can go directly to the coat category! You can use a large number of models to sample, and often the clothes you sample sell the fastest! Always change the samples in the window, and don't be lazy! Hot recommendation: 49 simple ways to make money by starting a business. I struggled for a year and a half, and the story of a 40-year-old entrepreneur with a net worth of 500 thousand is amazing! The incredible story of a working girl: the entrepreneurial legend of a business friend of mine in Ali, the road to Taobao promotion. 3. Long-term development marketing strategy: 1. Principle: new goods are put on the shelves every week, mainly middle-grade products, supplemented by high and low grades (high-grade embellishment, low-grade discretion). 2. Policy: try to standardize every link to prepare for future chain development, that is, pattern replication. 3. Service: cultivate the basic interest of sales staff.

No matter whether customers buy clothes or have little money, they should send them off with a smile and leave with satisfaction. Only in this way can we have a good reputation and repeat customers.

On the premise of possible realization, meet the requirements of customers as much as possible.

4. Method: (1) Surprise of the first visit to the store ① Give away trinkets and pendants for free, and let them fill out a long-term customer list (as a customer database); (2) increase the possibility of their coming to the store next time; (1) Communicate the information that new goods are on the shelves every week; (2) Use the customer database to give them a little favor under some excuse, and let them come to the store to collect or inform them of the discount. Or send out-of-season clothes (quantitative) or birthday gifts for free. (3) Buy a proper amount of ladies' handbags and inform customers to send a lady's handbag when shopping in 400 yuan at one time (the lady's handbag should be displayed in the store, and it should be priced at 300 in 38 yuan at the time of purchase, giving customers the feeling of value for money) or spend 600 yuan and above cumulatively.

(Accumulate after winning the reward) (3) Satisfy the shopping and make it introduce other buyers to the store as much as possible. ① Inform customers that large quantities or group purchases can be discounted, such as: 20% discount for one-time consumption of 500 yuan and above, or 20% discount for personal cumulative consumption of 1000 yuan. ② Introduce new customers, for example, for every new customer in 200 yuan or above, give the recommender a shopping voucher 50 yuan.

(4) Irregular discount (1) People like to be greedy and cheap to some extent, especially women.

You can also use signs such as "Make a big profit by opening a store" and "20% discount on goods in our store" (delivery is mainly based on deferred futures, supplemented by out-of-season goods), which can usually capture women's hearts.

(5) Do short-term promotion several times a year at the price of 10-30 yuan, which is very popular! Then deal with the unsalable money in the store at a low price! For example, the best time is May Day, November Day and March 8th. To sum up, I want to test whether I can open a women's clothing store with 50 thousand yuan.