Who put forward the new Confucian merchants? What are they talking about?

The new Confucian merchant culture has two basic characteristics: inclusiveness and inheritance. It has a completely different ideological angle and connotation from western commercial culture, which is irreplaceable by any foreign culture. The new Confucian merchant culture absorbed the modern value of the old Confucian merchant culture: the traditional Confucian merchant's tradition of benevolence, people-oriented and people's livelihood, strong patriotism and national industrial spirit, the spirit of hardship, reform, innovation and competition, and the spirit of "anti-self" became the ideological source of modern Confucian merchant culture in China; The rational core of Confucian businessman's morality, such as "righteousness and benefit", "sincerity and respect", "trustworthiness", "harmony" and "frugality and housekeeping", has also become an important content of the new Confucian businessman's cultural morality. In addition, the traditional Confucian businessman spirit is also the wisdom treasure house of modern Confucian businessman management and the source of corporate image design. At the same time, the new Confucian merchant culture abandoned the regional, patriarchal and guild nature of the old Confucian merchant culture, and overcame the defects of family management, official standard and tolerance. It not only has the knowledge, wisdom, vision and cultural accomplishment of modern productive forces and modern economic activities, but also has the ethical consciousness adapted to the market economy.

Systematically speaking, the characteristics of the new Confucian merchant culture are as follows: in terms of political values, the new Confucian merchant embodies the spirit of patriotism and the national justice of safeguarding national and national unity; In terms of business values, the new Confucian merchant culture embodies the business ideal of "helping the people through the world", the sense of accomplishment of "starting a family" and the utilitarian pursuit of "managing the future"; In terms of management thought, the new Confucian merchant culture embodies people-oriented, regards people as the most fundamental and dynamic factor in enterprise management, and advocates "competing for talents by virtue, governing the country by leisure" and "caring for people by virtue, not expensive". , and through spiritual and material care and encouragement to mobilize the enthusiasm of employees, to achieve the best use, to create optimal business performance; In terms of work ethics, the new Confucian merchant culture is embodied in diligent and dedicated work attitude, self-discipline principle of frugality and no desire, indomitable spirit of struggle and cooperative consciousness of respecting others and restraining oneself; In terms of professional ethics, the new Confucian merchant culture is embodied in the commercial principle of taking justice as the basis, the code of conduct based on honesty, the trading code of fair trade and the management method of making money by virtue; In terms of management, the new Confucian merchant culture is embodied in the enlightened family management organization mode, the exchange mode of combining contract with human feelings, the management policy of small profits but quick turnover, be worthy of the name's management art, the management method of seeking peace and economic success and the management strategy of adapting to the times; In terms of style, the new Confucian merchant culture is embodied in the steady and realistic style of doing things, Jia's lifestyle, the poetic realm of indulgence and freedom, and the personality ideal of gentlemen and businessmen.