How to distinguish the difference and connection between self media and new media

New media is a new technical support system under the emergence of media forms, such as digital magazines, digital newspapers, digital radio, cell phone text messages, the network, desktop windows, digital television, digital movies, touch media and so on. Compared with the four traditional media of newspaper, radio, TV and magazine, new media is figuratively called the "fifth media". Compared with traditional media, new media naturally has its own characteristics. New media is not a generic term for new or emerging media, which should have its own relatively accurate concept. New media or emerging media are interactive network television.

New media

New media, is a relatively narrow concept, and this concept can not meet the needs of the development of new media, and is not conducive to the industry's communication. Therefore, the song wind media after the media research, a large number of market data analysis, as well as throughout the industry to recognize the new media views, combined with the consumer's point of view, summed up the relatively accurate definition of the new media. This definition, based on certain research, non-imposed concepts, and hope that for the industry to communicate, waiting for the test of the market. At the same time, this concept is not a one-size-fits-all definition, and I hope that this concept can promote the industry's deep-seated exchanges at the same time to drive the new development of the industry, the concept of this industry with the development of change and development progress.

Self-media

Self-media refers to the individual to provide information production, accumulation, **** enjoyment, dissemination of both private and public information dissemination methods. In the self media era, a variety of different voices from all directions, the "mainstream media" voice gradually weakened, people no longer accept to be a "unified voice" to tell the right or wrong, each person in the information obtained independently, to make a judgment on things. Self-media is different from the information dissemination led by professional media organizations, it is the information dissemination activities led by the general public, from the traditional "point to surface" dissemination, transformed into a "point to point" of a reciprocal concept of dissemination.

Development

Internet and mobile value-added, as the two most important fields of new media, have been developed rapidly in 2007.The scale of the Internet market exceeded 40 billion yuan in 2007, and maintained an average annual growth rate of more than 40%, and the segments of each new media section, such as online games, B2B, online education, and search engine, are the main streams of profitability at present, accounting for 59% of the market.

The mobile value-added market reached 73.3 billion yuan in 2007, a year-on-year growth of 23%. 2006 mobile Internet scale of less than 7 billion yuan in 2007 reached 11.1 billion yuan, a year-on-year growth of more than 70%, the market pattern has also changed, Tencent, the three news portals and the air network accounted for the leading position.

In addition, in the rapidly developing new media market, there is a category of outdoor electronic screen advertising market, in 2007, the size of this market reached 4.18 billion yuan, an increase of 91% year-on-year.

In 2007, the rapid development of the new media industry, a broad market and increasingly prominent influence, attracting large-scale inflow of capital, marketing value to strengthen the international competition intensified, the overall industry to the depth of the advance.

Difference

The four traditional media: newspapers, magazines, radio and television. New media is a new technology support system under the emergence of media forms, such as digital magazines, digital newspapers, digital radio, cell phone text messaging, mobile TV, the network, desktop windows, digital TV, digital movies, touch media. Self-media is created with the development of new media. Self-media includes but is not limited to personal microblogging, personal logs, personal homepages, etc., of which the most representative hosting platforms are Facebook and twitter in the U.S., and Qzone and Weibo in China. First of all, self-media inherits the communication characteristics of new media. Also relying on the support of web2.0, self media can accomplish almost all the tasks that new media can accomplish. (Web 2.0 emphasizes more on the interaction of users, who are not only the viewers but also the creators of website contents.) Secondly, the self-media has developed its own characteristics. Self-media has more space and autonomy, and users are free to build their own social networks. Self-media has become the best place for the grassroots people to express themselves and their personalities. Therefore, from the literal meaning of the Chinese word, "self" can also be interpreted as "freedom", which has been significantly improved compared to the "new media" in the past.

Self-media refers to a way of information dissemination that provides individuals with the ability to produce, accumulate, and ****enjoy information, and to communicate content that is both private and public. In the age of self media, different voices come from all directions, the voice of the "mainstream media" is gradually weakened, people no longer accept to be told right or wrong by a "unified voice", and everyone is in the information obtained from the independent.

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