Singles' Day English Composition and Online Shopping

In the early years of 2 1 century, most netizens in China were familiar with Singles Day. At that time, before the arrival of this day, there would be smaller online stores and offline stores to hold discount activities, but no big companies participated until Alibaba held its first online shopping activity on Singles Day in 2009. The following is my English composition about Singles Day and online shopping. Let's have a look!

For a country where many important festivals can be traced back many years ago, Singles Day is a refreshing new invention. No one knows exactly who first thought of it, but it certainly appeared as a student tradition in the mid-1990s. The most widely circulated story is that it appeared in the dormitory of Nanjing University at 1993, when four single male students got together to discuss how to get rid of the loneliness and monotony of single life. It is suggested that 1 1 month 1 1 is a good day to organize activities for singles because of the date.

Many traditional festivals in China can be traced back to thousands of years ago, but the Light Mixed Festival has only emerged in recent years. No one can say who first came up with this festival, but what is certain is that it first appeared in the mid-1990s and is a tradition of college students. It is generally believed that in the dormitory of Nanjing University in 1993, when four single boys got together to discuss how to get rid of the loneliness and boredom of single life, one of them suggested that 1 1 0/October11is exactly four numbers, just like four.

The idea of being initially carried out by a small group of friends has gradually become a tradition in universities. Has Singles Day developed into an anti-Valentine's Day similar to China? Single young man? At first, there were only men, but later single women also accepted this tradition? You can take this opportunity to get together and do something interesting, such as going to karaoke together.

In this way, the idea that a few friends just came up with gradually became a tradition in the university. Singles Day has gradually developed into a holiday opposite to Valentine's Day. At first, it was a festival for single men. Later, single women joined in as a festival for eating and having fun with friends.

This festival has changed from local to national in less than 20 years, which may have a lot to do with China? American population and culture. Serious gender gap in the country? By 2020, there will be 35 million more men than women. Because of there again? Many young men and women in China are under great family pressure to find a suitable partner to marry. Young people regard this festival as a release.

Singles Day can be changed from a minority festival to a national festival in just over 20 years, which is closely related to the demographic characteristics and culture of China. There are great differences between men and women in China. By 2020, the male population will be 35 million more than the female population. And many young people are forced by their families? Urging marriage? Pressure, so both single men and women regard Singles Day as a holiday of relief.

I say this festival is to be with friends and have fun, because now, Singles Day is for shopping? Mostly online shopping. How does an underground youth holiday go corporate? It? It's a long story, but the short answer is Alibaba.

Singles Day used to be about eating and drinking with friends, but now when it comes to Singles Day, everyone thinks of online shopping. So, how is a festival for young people commercialized? It's a long story, but the reason is simple: Alibaba.

By the end of 2000' s, Singles' Day was widely known, and most parts of China? Internet users? Who discriminates against young people and city people? Be familiar with it. Before this day, there may be some small online and offline stores offering sales, but until Alibaba launched the first online sales of Singles Day in 2009, no big companies bought this festival.

In the early years of 2 1 century, most netizens in China were familiar with Singles Day. At that time, before the arrival of this day, there would be smaller online stores and offline stores to hold discount activities, but no big companies participated until Alibaba held its first online shopping activity on Singles Day in 2009.

There are 27 1 10,000 online consumers in China during Singles Day and online shopping, which means that almost half of the 59 1 10,000 online users in China buy products online. The total sales of e-commerce websites Taobao and Tmall in 20 12 years was 1 trillion dollars, and they will both carry out promotional activities during Singles Day in China. Offers include: 50% off products such as boyfriend's body pillow and hoodie, which says, "I'm single because I'm fat." Amazon.cn claims that the website will sell "20,000 products with a discount of up to 90%." This includes a wedding ring that singles may buy just in case.

There are 27 1 10,000 online consumers in China, which means that nearly half of the 59 1 10,000 online users in China shop online. For example, the total sales of online shopping websites of Taobao and Tmall in 2065,438+02 was $65,438+0 trillion. Both websites will launch promotional activities on Singles Day in China. Their promotion strategy is 50% discount on related products, such as? Boyfriend pillow? , writing a book? I am fleshy, so I am single? Pullovers, etc. Amazon. Com said there would be? 20,000 items 1 discount? , including wedding rings? Maybe single people will buy one for later use.

Jack Ma, the founder of Internet giant Alibaba, told China Prime Minister Li Keqiang at the end of last month that Alibaba's sales on Singles' Day 20 12 were "close to $3.3 billion", which was more than twice the sales of Cyber Monday12 of $0.5 billion. For Singles Day 20 13, Ma expects sales to exceed $4.9 billion.

Jack Ma, the founder of Internet giant Alibaba, told Premier Li Keqiang at the end of June of 5438+00 that during the Singles' Day of 20 12, what was Alibaba's sales? Nearly $3.3 billion more than the US 20 12? Online shopping Monday? Sales of about $654.38 +0.5 billion doubled. For 20 13 Singles' Day, Ma Yun predicted that the sales would exceed 4.9 billion.

The rise of singles as a consumer group is not without cost. Caijing, a business magazine in China, reported that large express delivery companies were forced to find more than 100 extra planes to handle the 323 million packages they needed to deliver during the Singles Day shopping.

The rise of singles among consumers is not without cost. According to China Finance magazine, during Singles Day, many large logistics companies need to raise more than 100 cargo planes to run around in order to handle 323 million packages.

This holiday brings pressure to the logistics system: products are often sold out or delayed. Even if everything goes well, consumers will complain about commercial gimmicks. According to a popular local newspaper, Beijing Evening News, some online retailers quietly raised their prices before reducing their prices.

During Singles Day, the logistics system is often full of problems: goods are often out of stock or delivery is delayed. Even if the logistics system is normal, the sales tactics of online shopping companies often cause consumers' dissatisfaction. According to the report of Beijing Evening News, a well-known newspaper in Beijing, many online retailers will raise the price of goods first, and then advocate selling at a reduced price.

But China people haven't forgotten the true meaning of this festival: hating being single. Singles' Day is a day for China people to express themselves and try to find the other half. 1 1 7th, four days before the holiday, the hot topic on China's Twitter Weibo was "Help your roommate find someone". More than 200,000 people participated in the discussion and uploaded photos of their roommates (and sometimes themselves), hoping to avoid another lonely Singles' Day.

But even China people have not forgotten the true meaning of this festival: being tired of being single. Singles' Day is a day when China people admit that they are tired of being single and try to find a partner. Four days before Singles Day 1 1.7, what is the hottest topic on Weibo (China version of Twitter)? Find a date for your roommate? . More than 0.2 million/200 thousand people participated in the discussion and uploaded photos of their roommates (sometimes their own photos), hoping to end their singles before Singles Day.

China people are no strangers to loneliness: tens of millions of men in China may never find love because of the one-child policy and the serious gender imbalance caused by the long-standing preference for sons over daughters. Women in China are not easy either: those who are unmarried at the age of 27 risk being labeled as "leftover women".

Loneliness is no stranger to China people: due to China's long-term family planning policy and long-term preference for sons, the sex ratio in China is seriously unbalanced, and millions of China men may never find a partner. The situation of women in China is also not optimistic: 27-year-olds? Mature woman? Will unmarried women be posted after their age? Leftover women? Label.

Although poverty and singleness are often linked in China, at least one netizen is sure which is worse. "It's not terrible to spend Singles Day alone," he wrote. The terrible thing is when you are too poor to even enjoy Taobao's? Double 1 1. "It is indeed a shopping therapy.

Although in China? Poverty? And then what? Single? The two are often interrelated, but netizens know that the former is worse than the latter. As a domestic netizen said, it is not terrible to celebrate Singles Day alone. The terrible thing is that you can't afford Taobao? Double 1 1? Celebrate. ?