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Types and business operation mode of APP in e-commerce mall
In recent years, the e-commerce mall in China has entered an era of rapid development. There are more and more people developing mall apps, and the coverage of mall apps is getting wider and wider. Today, I will focus on the types and business operation modes of shopping mall app. B2B mode: business-to-business and business-to-business resource e-commerce mall (Alibaba) B2C mode: business-to-consumer and business-to-personal e-commerce mall (Dangdang) C2C mode: consumer-to-consumer and person-to-person e-commerce mall (Taobao) C2B mode: consumer-to-business and consumer release personalized customization requirements, and then merchants understand the needs of consumers and match the trading mode (Witkey). Then I will share one with you. Then how to achieve it? First of all, we customize an APP to concentrate user resources in this APP, and the APP only does content. What can we do? Social networking, short videos, information, advertisements, cps and so on. Starting from this idea, we get a mode-super APP mode. Let's take a brief look at what kind of model this is. User-centered-Super APP We know from the picture that C 1 is the user of platform B 1. When operators want to add new modes or games, they can build a new platform B2 and add it to the Super APP, so that not only B 1 and B2 do not affect each other, but also users C2 can be added. User C 1 will also lose new users to the B2 platform. With the increase or replacement of platforms in the Super APP, users will continue to accumulate, which is user-centered and similar to WeChat, while self-media and payment in the Super APP are similar to "head" and "payment". Where will his benefits be reflected in doing so? 1. Centralized user management. 2. When there is a problem in the operation of platform B 1, it is completely possible to shut down and re-operate a new platform, and user resources and data will not be lost because they are concentrated in the Super APP. 3. Wind control: The running water of each platform does not interfere with each other. The first step of the product export business application scheme startup mode: operate the cloud platform to provide system tools and provide saas account services for physical stores/small enterprises. Step 2: Start the supply chain system. The third step: super APP integration. Step 4: The micro-three cloud system is connected with the third-party business in advertising alliance, so as long as there is access, there will be revenue/income. Step 5: Select and evaluate the platforms that can be developed from these 10000 platforms, and share the cooperation. Step 6: Zone /K/L is connected to Super APP, and enterprise pass points are distributed, transferred, transferred and traded. At present, venture capitalists have spent a lot of money to cultivate the fitness market. With the rise of the middle class in China and the strengthening of health awareness, we believe that this field will inevitably become a sunrise industry. As for the trillion-dollar market every year, who can eat it depends on the grasp of various models by venture capitalists and the execution of entrepreneurial teams.
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