Lenovo's business philosophy, Lenovo's development philosophy

As a leading enterprise in the global computer market, Lenovo is committed to developing, manufacturing and selling reliable, safe and easy-to-use technical products and high-quality professional services to help customers and partners around the world succeed. Below I will answer Lenovo's business philosophy for you, hoping to help you.

Lenovo's business philosophy Lenovo's logo changes began to spread at the end of last month. At that time, it was reported that due to? Legend? At least a dozen companies around the world have registered, and Lenovo can no longer use it? Legend? Fighting for the world, so I decided to change to a new brand. Lenovo insiders confirmed that Lenovo has decided to replace it? Legend? English logo, starting a new logo earlier than expected, most likely in? May day? Officially launched before the festival.

It is said that Lenovo's new logo has no Chinese? Lenovo? The original logo of the foreign inner circle will also be replaced, and the original English logo? Legend? It is likely to be marked by a new English? Renault-Wo? (the meaning of innovation).

According to the prediction made by relevant parties, considering Lenovo's brand promotion investment and expressed market value over the years, if Lenovo changes brands, the loss will reach 40 billion yuan.

But some professionals hold different views on this figure. For many years, Lenovo's brand promotion has focused on domestic consumers. Even if the logo is changed, its brand precipitation value in the domestic market is still great. I don't think the loss will be as big as 40 billion. ? Weng Xiangdong, president of Jiexin Marketing Consulting Company, which is famous for its brand strategy consulting planning in China, said? Lenovo's new international logo should not be used at home? Legend? The old logo, but should achieve global unity, with a unified brand to enter foreign markets is the most effective. ?

Lenovo's Technological Innovation In February 2002, Lenovo released a brand-new ThinkCentre. The first Lenovo Technology Innovation Conference was held in Beijing, and Lenovo officially launched relevant application strategies, which laid the foundation for Lenovo's development and take-off in the new century. On July 3, 20031day, Lenovo Science and Technology Tour 2003 successfully set sail in the Oriental Pearl Shanghai. The exhibition tour has passed through more than 30 key cities in China, spreading the wind of Lenovo's scientific and technological innovation to China, and setting off a wave of science and technology that pays attention to science and technology and enjoys each other.

In China, Lenovo has been using English+Chinese logo overseas and English logos alone. Lenovo has an annual production capacity of 5 million computers; At the same time, it has a large mobile phone production base in Xiamen. At the end of 2003, as one of the most valuable brands in China, Lenovo brand ranked fourth with a brand value of 26.805 billion yuan. On June 5438+ 10, 2003, Lenovo won the first place in the 1 1 best management company, including the best management company, the best investor relationship and the best financial management.

On August 27th, 2002, Lenovo Shen Teng 1800 computer, which was independently developed by Lenovo and operated at a speed of 1.027 trillion times per second, passed the appraisal of an expert group including six academicians. In 2003, Lenovo won the bid for the main node of the National Grid of the 863 Program and successfully developed it? Shen Teng 6800? Supercomputer, and was released by the Ministry of Science and Technology as a major special achievement of the National 863 Program. In the list of the top 500 supercomputers in the world published on June165438+1October 65438+June 6, 2003,? Shen Teng 6800? World ranking of computing speed 14. From June 5438 to February 2002, the first Lenovo World (Lenovo Technology Innovation Conference) was held in Beijing, and Lenovo was officially launched? Associated application strategy? . July 3, 20031day (Lenovo Science and Technology Exhibition was held in? Oriental Pearl? Shanghai successfully set sail and toured more than 30 key cities across the country. In fiscal year 2002 (April 2002 1 to March 3, 20031), Lenovo Group * * * applied for 572 national patents, of which invention patents accounted for more than 50%, and was rated as the enterprise with the most technological innovation and intellectual property rights in China by China National Intellectual Property Administration, initially forming a core technology system with independent intellectual property rights. In September 2002, Lenovo won the prize for its advanced quality management consciousness and excellent quality management level. National quality management award? , is the only IT enterprise among the six award-winning units.

Lenovo's brand value ranks sixth in the list of China listed companies 100 published by Fortune in September 2002.

At the end of 2002, as? The most valuable brand in China? One of them? Lenovo? The brand ranks in the top five, with a brand value of 65.438+09.832 billion yuan; At the end of 2003, as? The most valuable brand in China? One of them? Lenovo? The brand ranks fourth, with a brand value of 26.805 billion yuan;

June, 5438+October, 2003 1 1 Asian currency? Manage the best company? In the (best management company) selection, Lenovo won? Best management company? 、? Best investor relationship? 、? Best financial management? Wait for the first place in all the selected songs.

On March 26th, 2004, Lenovo Group, as the first China enterprise, signed a cooperation agreement with the International Olympic Committee and became a global partner of the International Olympic Committee. Lenovo Group exclusively provides desktop computers, notebook computers, servers, printers and other computing technology equipment as well as financial and technical support for the 2006 Winter Olympics in Turin and the 2008 Beijing Olympic Games as well as Olympic committees and Olympic delegations from more than 200 countries and regions around the world.

On February 8, 2004, Lenovo Group held a grand press conference in Beijing Wuzhou Hotel, announcing the formal acquisition of IBM's global PC business for 1.25 billion US dollars. Based on the sales performance after the merger of the two parties in 2003, this merger means that Lenovo's annual PC shipments will reach 1 1.9 million units, and its sales will reach1200 million US dollars, thus making Lenovo's PC business scale increase four times compared with 2004. Will Lenovo make IBM world-famous after the acquisition? Think? Brand notebook business, Lenovo's leading brand awareness in China, high-quality service and support to consumers and business customers, and its strong strength and leading position in China, the fastest-growing IT market in the world, have been integrated together, thus forming a huge distribution and sales network covering 65,438+060 countries around the world and extensive global recognition. After the acquisition, Lenovo will have leading commercial notebook products, leading R&D and product differentiation capabilities, stronger innovation capabilities and a richer product portfolio.

In 2008, Fortune magazine published the list of the top 500 global enterprises, showing that Lenovo, as the fourth largest computer manufacturer in the world, made the list for the first time, ranking 499th, with an annual income of $654.38+$06.788 billion.

In 20/0/3, Kloc was awarded the Top 500 20 13 Chinese Brands jointly released by China Brand Value Research Institute, Central State Commission and Focus China.

20 14 China ranked second among the top 500 private enterprises.

In 20/0/4, KLOC-was selected as one of the top 500 brands in the world compiled by the World Brand Lab (the first 1 1).