How to carry forward the traditional culture in the professional quality of art and design

China in its long history of five thousand years, gradually formed a profound, far-reaching traditional Chinese culture, on this point, there is no doubt. However, some people say that traditional Chinese culture is already "sunset culture", can only be treated as antiques or cultural relics and treasured, for this view I have a different view,

Traditional Chinese culture is very rich in connotation, the scope of involvement is also quite broad, the traditional pattern is just a trickle in its vast ocean. And it is this never-ending stream is still watered and penetrated in many modern art fields, logo design is one of them.

I believe that we are no strangers to the logo, in the rapid development of economic information and culture in today's society, whether it is used for the public and social activities of the public logo, or used for the commercial nature of the trademark or patent related to the special logo, can be said to be ubiquitous. From the design point of view, the logo is a kind of graphic design, is a kind of artistic modeling with considerable visual aesthetics, but it is also a practical art, which plays a role in the commodity economy and creates more and more value for people to pay attention to, so in recent years the logo has become the main content of the CI planning, which is not only a kind of symbols, the name of a product, but also the spokesman of the manufacturer of the commodity and the symbol of the enterprise's image, in this sense, the logo has become the main content of the CI planning. It is not only a symbol, a product name, but also a spokesman for the manufacturer of goods and a symbol of corporate image. In this sense, in the modern commodity society, the logo belongs to the category of modern design.

But does modern design mean that tradition should be discarded, eliminated or even isolated, or shelved, otherwise it is outdated and does not reflect the sense of creativity and modernity? Of course not. We from some of the popular in recent years and deep into the hearts of the people of the logo design masterpiece is not difficult to see how the designers will be traditional patterns and modern design combined with each other, each other into one.