How to manage traditional business systems and e-commerce new business systems

One, the integration of mobile Internet mall platform

E-commerce merchants most directly facing consumers is the mall platform, so the first step needs to start from the mall platform.

Build a multi-channel cross-platform mall

E-commerce enterprises, generally have more than one sales channel, online mall, offline stores, micro letter mall, third-party malls, etc., each channel has a corresponding sales strategy and data, the face of the consumer groups are not the same, for managers, separate data means fragmented management. Therefore, to address this issue, YouDigital advocated the establishment of a multi-channel cross-platform mall from the very beginning to centralize the comprehensive e-commerce management functions on the same platform and realize the integrated management of commodities, marketing, sales, members, orders, inventory, suppliers, and channel merchants/franchisees.

For online mall management, YouDigital can help enterprises quickly and easily build online malls, set up online mall pages, upload commodities, and set up promotions through simple operations, covering online commodities, mall marketing, promotions, shopping carts, orders, memberships, and pre-sales/post-sales service management, which can help enterprises manage their e-commerce platforms and online businesses from the ground up. As for the management of offline stores, it can connect all chain stores through the backend system, digitize the data ****share, and realize the synchronous connection of online and offline data to promote business development and operation management.

In addition to building the mall platform, in the face of the "double 11" huge consumers and a large influx of traffic, a strong back-end carrying capacity and the rapid realization of the shopping process is also a huge test of the back-end operational capacity. In response to the influx of business and traffic over a short period of time, YOUTUBE not only has the capacity to fully support (10 million visits per day) and implement accurate business accounting and updating, but also can quickly cope with the instantaneous high load of visits and high-volume order processing.

Even when a large number of visits to the influx, all data can be updated in real time and **** enjoy, to achieve accurate settlement of orders / business without errors and omissions; and can be on the same platform to make the business reality at a glance, especially in the shopping mall platform management (store setup, merchandise up and down, product promotions), order processing (merging and splitting of orders, order returns and priority processing, order financial reconciliation, etc.), online payment, customer service, full network marketing attraction and other functions, can make the business can do fast operation, efficient operation.

For mobile, the management of WeChat Mall and Integrated Mall is especially important. For the current popularity of cell phones, you can support enterprises to quickly build WeChat mall, through simple operation, upload the appropriate product information, set up stores, mall home page, promotional discount data, you can let the business quickly online. You can also seamlessly connect with WeChat public number through the background for content promotion, membership and performance management of customer information.

For the management of integrated malls, Youji system can directly interface with all e-commerce platforms of enterprises and centralize the management of self-operated platforms, third-party e-commerce platforms, suppliers, agents/franchisees, and customers on the same platform to ****enjoy the transaction data of B2B and B2C.

You Digital Store Management System can not only help enterprises, manage the front-end online and offline store marketing, orders, members; powerful back-end management system can also manage human resources, sales, purchasing, finance, as well as the back-end of the procurement, warehousing, product management.

Two, business and operational integration management

1, procurement management

Procurement is the first gateway to the entire process, which is related to the back of the merchandising situation. Unlike the traditional sloppy management, the procurement management process provided by Youtube can help e-commerce enterprises to connect business and operation in real time, and grasp the order situation and transaction process in real time.

YouDigital connects all the decentralized procurement modules through one system to achieve comprehensive supplier and procurement management: 360?supplier information management, procurement planning (application, order, contract) and other business needs, and real-time business transactions and processing can be carried out on the platform, regardless of the business and operations team or suppliers and contractors.

2, product management

The most important aspect of product management is the management and maintenance of channels. For e-commerce merchants, in addition to the directly-managed website, there are also third-party channels such as Tmall and Jingdong. By docking different e-commerce platforms, the decentralized data is integrated into a platform to deal with, and then according to the sales of different platforms to develop appropriate marketing strategies and promotional tools. For example: in the direct website, increase advertising and promotion of inflow; for the third-party platform, it should be combined with platform activities, such as "double 11" promotional activities. By adjusting the strategy of different channels and platforms, real-time tracking of customer product trading information, control the product flow and cash flow, with the most optimized market strategy to win the maximum market benefits.

Product management involves a number of modules and steps. YouDigital provides all the information about a product through the product information view, such as: cross-selling, up-selling price, packaging, transportation, inventory information, etc. All information is updated in real time to help managers have a more comprehensive understanding of the product, so that the enterprise can make decisions more efficiently and expand its market share.

3, customer information management (marketing management, membership management)

Customers have always been the root of the e-commerce business, the development of new customers, the maintenance of old customers, customer management needs to be built on a certain amount of customer information. YouCount management system supports to provide real-time multi-dimensional information view for different departments by automatically collecting and maintaining the contact, behavior, transaction, financial and other information of each customer in the central information database.

Additionally, for large-scale promotions (such as the "Double 11" campaign), the system can be used to scientifically mobilize relevant resources to carry out multi-channel marketing plans, expand branding in new channels, and acquire new customer groups. By reporting on the cost of marketing activities, it is also possible to carry out one-to-many and one-to-one personalized marketing approach.

Membership management is also a key feature of YouCount. Users do not need to manually register and view the Excel table as in the past, in a platform can summarize all the membership data, but also timely remind managers of the corresponding membership situation (birthday, points, etc.), to open up new members, and give back to the old customers.

4. Finance & Human Resource Management

Talent is the core of business operation, finance is the bloodline of business survival, finance and human resource management is also the focus of integrated management. The financial management functions in the Friends of the Digital System include: budget and expenditure management, asset and liability accounting, etc., which can be directly linked to each revenue and cost source for real-time transactions, tracking of marketing, business opportunities, sales orders, etc., so that business managers have a clear understanding of the cash flow of the company's business. In terms of human resource management, through the Friends of the number of integrated management system nuclear internal recruitment, attendance, compensation, benefits, training management, etc., can realize automation, intelligent management, reduce the burden of internal staff, so as to better serve the internal staff.

Enterprise supply chain management, customer relationship management, business intelligence, e-commerce, office business automation and other functions of the comprehensive coverage, to achieve resource *** enjoyment and data *** enjoyment, the enterprise articulation is smoother, production efficiency is higher, the inventory occupies less capital. Enterprises can quickly and accurately get the information they need to make the most timely response to the market and make the most effective decisions in the shortest possible time.