Small Red Book Soft Text Promotion-Planting Grass

In the life beauty category, Xiaohongshu is the best drainage platform at present, with higher conversion rate and easier realization. Little Red Book is a platform with a large number of users. Even if the account has no fans, users will see the published notes, and users who are interested in the notes will pay attention to you and collect articles. Soft promotion-"planting grass" Many brand merchants do not understand the essence of planting grass, and it is often thankless to "plant grass" with advertising thinking. First plan the brand promotion ideas, then create creative posters, videos and copywriting, and finally cooperate with stars, online celebrities, KOL and bloggers to spread. This kind of communication mode, which is completely controlled by the brand independently, only embodies the brand's will, which is no longer in line with the characteristics of grass marketing. Most brands still don't know how to do grass marketing well. Brands should constantly learn new promotion methods to keep up with the changes of the times and users' consumption habits. It is not feasible to use a set of marketing methods all the time. The purpose of planting grass is to influence the consumption habits of more users through social fission and content produced by users. However, the content is a traditional hard advertisement, and the exposure given by the platform will be very low, which will not achieve the purpose of planting grass. The purpose of planting grass and hard planting is to spread, but the difference between them is very big, and the principle of spread is also very different. The combination of soft, wide, hard and wide promotion has greatly increased the confidence of planting grass thanks to the marketing of planting grass. It is also wrong to think that traditional advertising is dead and only "planting grass" is the trend. Soft advertisements such as planting grass are relatively more passive, and hard and wide paid traffic is relatively more active, which can better express the promotion intention of enterprises. Soft broadness increases popularity, while hard broadness covers the target audience. Through the combination of the two, users can trade quickly and achieve the effect of mutual promotion. Although the media platforms are diversified now, it doesn't mean that hard and wide have no effect and market. In marketing, different brands and commodities have different promotion needs, and the marketing tools themselves are also very different, which can meet a variety of different promotion needs of merchants. Start-up brands are less well-known, and advertising conversion is relatively more difficult. At this time, through a large number of products planting grass, the brand and product reputation have been rapidly improved. After becoming well-known, the conversion effect of advertising will also be improved. At the same time, increase advertising investment, with the promotion of popularity, in the case of limited overall budget, you can make a good output ratio. In a word, the marketing purpose of advertising and planting grass is the same, but there are great differences between the two forms of delivery. Distinguish the two from the following points to avoid this misunderstanding: 1, hard and wide is the embodiment of brand marketing will, which is far from users' preferences; 2. Hardness is mostly an official perspective, and planting grass is to bring users closer; 3. Hard and wide content focuses on the goal, while grass planting content focuses on authenticity; 4, hard and wide to strengthen brand awareness, planting grass needs to emphasize experience. New marketing channels for enterprises want to develop, expand channels or start businesses on multiple platforms. Little Red Book is a platform you can't miss. Xiaohongshu users are sticky, which helps enterprises to quickly establish brand awareness and help mature enterprises strengthen brand image. A brand that is familiar with the platform rules and has just settled in Xiaohongshu platform will easily lead to account violation if it publishes articles without knowing the platform rules. It is suggested to use the home network to register the account, or use the mobile phone traffic to register the little red book account, use the mobile phone number to register and set the account password. In addition, don't register too many numbers at the same time. Account interest: after registering an account, you need to choose what you are interested in. This is quite critical and must be taken seriously. Interest determines the push content of the system, and also has an impact on the content we publish. Therefore, we can't choose randomly, we should choose our own content classification, so that the system can push our notes to accurate users. No matter which platform is the new number, it is inevitable to upgrade the number in the early registration (upgrade period: 15 days). If you send marketing content immediately after registration, it is easy to be judged as a marketing number by the system and restricted by the system. Study what notes real users will read, go to relevant peer accounts to be active, and praise comments appropriately. Original content exporting original and high-quality content is the basic requirement of Xiaohongshu. We should be strict with ourselves, write better notes and abandon the idea of scribbling notes. Sensitive words should be detected before release, and the consequences of violation are often very serious, which will have a lasting impact on the account. The total number of words in your notes should be as small as possible. I think 100 is more appropriate. With Yan characters, it is clear and has a good reading experience, which is a good attention. Choose a cover picture to make an eye-catching cover picture, and add a label on the cover to arouse the user's desire to click. According to the experience of some authors, the release time is suggested to be between 8 pm and 10. This time point is basically in the off-duty stage, there will be more active people on the platform, and the exposure of notes will be better. There is no particularly accurate reference data for this. You can pay attention to the relationship between the release time and the note data and determine your own release time.