Problems in the process of newspaper subscription

There are the following problems in the process of newspaper subscription:

1. The distribution theory lags behind and lacks regular theoretical construction. Although the newspaper industry has been marketized, the formation of distribution theory obviously lags behind the distribution practice, which restricts the promotion of distribution.

2. There is something wrong with the distribution system. Under the condition of planned economy, China's newspaper distribution system has the characteristics of simplicity and administration, which affects the subscription and distribution of newspapers and periodicals.

The concept of distribution is out of date. Traditional newspaper distribution relies entirely on administrative orders in terms of methods and concepts, which does not conform to the development law of modern media. Modern media distribution must take the road of marketization and enhance readers' awareness, competition awareness, quality awareness and marketing awareness.

4. The quality of the distribution team is generally low. This problem is not only reflected in the level of distribution managers, but also in front-line distribution personnel. The overall quality of the distribution team does not adapt to the rapid development of the newspaper industry.

5. It is difficult for the grassroots to subscribe for funds and complete the task.

6. The main leaders of some units have not paid enough attention to the subscription of party newspapers and periodicals, and the work has not been well implemented.

To sum up, there are many problems in the process of newspaper subscription, such as the lag of distribution theory, the problems in distribution system, the outdated concept of distribution, the generally low quality of distribution team, and the difficulty in subscribing funds at the grassroots level.