Vegetable Promotion Methods

Vegetable promotion mode?

A vegetable direct marketing mode

By supporting the cultivation of a number of influential leading agricultural product circulation enterprises, effectively improve the processing and distribution capacity of agricultural products and the degree of circulation organization, and vigorously promote the convergence of agricultural products production and marketing, to open up the green channel, the development of third-party logistics of agricultural products, the establishment of a sound supply chain network of agricultural products, and gradually form a city-wide, radiate the surrounding area, affect the national Agricultural products circulation service network

1 to strengthen infrastructure construction, the formation of planting scale, improve the production capacity of vegetables. Do layout regionalization, production facilities, product specialization. Promote vegetable production to the advantage of regional concentration, focusing on supporting the traditional, basic vegetable production areas to grow stronger, to achieve the development of vegetable industry clusters.2 to strengthen scientific and technological guidance and services, enhance the scientific and technological content of vegetable cultivation. Adhere to the quality first, selecting excellent seeds, promote the construction of standardized parks, improve the service and sales system, the green products are well packaged, well advertised, to create a real high-quality green brand.

3 to promote industrialized management, guide farmers from producers into production operators. Focus on supporting and growing a number of leading enterprises. Cultivate a wide range of radiation, drive the role of large-scale professional cooperatives, guiding farmers to strengthen the docking with enterprises and markets, and improve the scale of the vegetable industry and the degree of organization. Improve the construction of the market system, through a variety of channels and ways to production areas and sales areas directly docking.

4 is to improve the construction of the monitoring system, the implementation of quality monitoring, improve the quality and safety of vegetables, so that people can eat real green food, safe food.

Two farms operating under the Community Supported Agriculture (CSA) model

CSA is a system in which farms and communities work closely together. Typically in a CSA, community residents purchase a "membership" from the farm and receive a regular supply of seasonal vegetables or other produce during the harvest season.

Three Borrowed

Generally speaking, there are two business models.

One is: comprehensive, that is, all the high and low grades are sold, what price and brand have mixed sales, and mainly to low-end products are more suitable. This mode of operation can only be lower consumption, the pursuit of affordable customers, but the amount of large profits tend not to be very high (of course, encountered stupid can also pit a bit). Sales also do not need any skills, emphasizing affordable on the line.

The other is: specialty type, that is, to sell a single brand or several other brands, the total number of brands do not exceed three is appropriate. This form of the overall planning of the store as well as the placement of goods to do some reasonable collocation, so that it looks more formal, and therefore in the sales also need some specialized explanation, such as the brand's uniqueness of the display. It is best to play a label on each box, each box marked with a different price, and put a manual and so on, so that the feeling is very formal feeling.

Four "agricultural school docking" mode

That is, agricultural products and college canteens direct docking, college canteens need what farmers produce what, not only to avoid the blindness of the production, stabilize the sales channels and prices of agricultural products, at the same time, but also reduce the circulation links to reduce the cost of distribution, through the direct picking can reduce the cost of circulation 20% to 30%, and the cost of distribution can be reduced by 20% to 30%, the cost of the direct picking can reduce the cost of distribution. Circulation costs can be reduced by 20% to 30%, bringing benefits to students.

1. Increase investment in modern circulation facilities for fresh and live agricultural products. Accelerate the application of modern circulation technology for agricultural products is the fundamental embodiment of modern circulation of fresh and live agricultural products. The current focus is to strengthen the fresh and live agricultural products refrigeration and freezing facilities, part of the fresh and live agricultural products into the university on a trial basis mandatory cold chain circulation, reduce the loss of fresh and live agricultural products to protect the quality of fresh and live agricultural products.

2. Enhance the processing and distribution capacity of fresh and live agricultural products into colleges and universities. Efficient logistics and distribution of fresh and live agricultural products is an important part of the fresh and live agricultural products into the market, but also to reduce the rate of loss of fresh and live agricultural products, and improve the added value of agricultural products is an important way. Support the relevant enterprises and farmers' professional cooperatives through the new fresh and live agricultural products distribution center, on the basis of the existing increase in fresh and live agricultural products distribution functions, the development of third-party agricultural products logistics and distribution and other ways, to establish with the scale of agricultural products production bases and the needs of universities and colleges and universities to establish a logistics and distribution system.

3. Improve the level of information management. Strengthen the fresh and live agricultural products information system construction, widely promote digital terminal equipment, bar code technology, electronic labeling technology, point-of-time sales system and electronic ordering system, and further promote category management and supply chain management and other modern management techniques. Supporting the logistics industry organizations of colleges and universities around the world to establish open and fair electronic information procurement platforms as soon as possible, giving full play to the advantages of e-commerce ordering and distribution integration, and guiding colleges and universities to procure safe agricultural and sideline products at source. Through electronic information technology, realize the integration of business processes and the interconnection of information systems between the university system and the relevant parties, improve market responsiveness, and establish a traceability system for the quality of fresh and live agricultural products.

4. Expanding the scale of direct procurement of agricultural products from specialized farmers' cooperatives. Accelerate the expansion of fresh and live agricultural products directly from farmers' cooperatives. To widely publicize and strongly support the larger scale of production, higher quality and safety level, has its own brand of farmers' professional cooperatives to provide safe and reliable quality of agricultural products to colleges and universities, to promote farmers' professional cooperatives to expand the scale of sales of fresh and live agricultural products.

5. Establishment of "agricultural school docking" channel. Each functional department should take responsibility, coordinate and cooperate with the organization of farmers' professional cooperatives, large-scale chain commercial enterprises and local universities, through the regular holding of special docking seminars, product demonstrations and promotions, etc., to build a docking platform for all parties concerned, and dredge docking channels.