There is a mutually reinforcing relationship between folklore and tourism.

First of all, folk customs provide valuable resources for local tourism and contribute to tourism activities. Folk custom is a unique feature of tourism culture, with special regional characteristics and historical inheritance, which can bring unique visual experience, cultural baptism and spiritual nourishment to tourists. These experiences can significantly enhance the tourism experience, enrich the tourism content and meet the needs of tourists to the greatest extent.

Secondly, tourism can help spread folk customs. Tourism can attract more tourists to experience local folk customs, not only spread local culture and civilization, but also help local people to preserve their own culture, and local society can also get economic benefits from it.

In addition, tourism can enhance the characteristics and innovation of folk customs. Tourism activities can drive local people to pay attention to the protection of traditional culture and carry out research and innovation of traditional culture, thus helping traditional culture to develop and update continuously. Visitors can observe, interview and participate in local folk activities on the spot, and have a deeper understanding of local culture, which will help more valuable resources to be excavated and utilized.