Traditional industry how to do online marketing?

Traditional enterprises to carry out network marketing, generally do a good job in four things;

1, network marketing positioning

2, marketing website planning

3, network promotion

4, network operations

I will describe in detail;

1, network marketing positioning; this piece of the main solution to the transformation of enterprises The Internet must be clear about the direction, they want to develop agents or directly facing the end customer? What types of customer groups? What are their needs? I want to take what products to pry open the market?

2, marketing Web site planning

Marketing Web site is equivalent to the enterprise's gold-medal network salesman, therefore, about the site's VI design, product selling point presentation, product image design, the company's strength to show that credibility to build and so on, this is to be presented on a Web site, so that as far as possible to improve the conversion rate of the site.

3, network promotion

Network promotion to solve the traffic problem, the site has no traffic is equivalent to the store no one came in the same way, the current network promotion method is more, from the efficiency, paid promotion to be better, from the cost, of course, belongs to the free promotion, as for which promotion is good, need to be combined with the enterprise's resource situation and marketing objectives.

4, network operations

Network operations is mainly to solve the problem of talent and data collection and analysis, there is no professional network marketing talent, corporate network marketing from the beginning? Lack of data support, and how to assess the effect and improve marketing efficiency?

Network marketing is a systematic project, never just do a website, do promotion can sit and collect money.