What are the advantages and disadvantages of shopping malls and shops? What kind of shops are good in shopping malls?

The flow of people is the key factor to determine the management quality of shopping malls, so instead of choosing a market with poor popularity, it is better to choose a shopping mall with a large flow of people to pay higher rents. So how should shopping malls and shops be selected? The flow of people is the key factor to determine the management quality of shopping malls, so instead of choosing a market with poor popularity, it is better to choose a shopping mall with a large flow of people to pay higher rents. So how should shopping malls and shops be selected?

What are the advantages and disadvantages of shopping malls and shops?

Generally, it only refers to an independent unit or some independent sales counters in the overall commercial properties such as large comprehensive department stores, hypermarkets and shopping, commonly known as shop-in-shop:

1. The types and formats of businesses that shops in shopping malls can operate are completely restricted by the commercial property environment. For example, it is not allowed to operate clothing or food in professional building materials supermarkets. Except for some special business formats that cannot be operated according to government regulations, the choice of business types and formats is much more flexible.

2. The business hours of the shops in the mall can't be. For example, in a shopping mall that closes at six o'clock in the evening, the shopkeepers in the mall are not allowed to do more business after six o'clock, but the storefront shops facing the street will not encounter this situation. How late the operator works at night depends entirely on his own wishes.

3. The business scope and continuity of shopping malls and shops are not only constrained by the municipal construction plan, but also adjusted by the business plan, so the risk is greater. Shopping malls are generally managed by a management company, which is profitable, so shop owners in shopping malls generally have to pay high property management fees.

What kind of shops are good in shopping malls?

People with purchasing and marketing experience teach you how to choose shopping malls and shops:

1. Generally speaking, the location of shopping malls should consider the road and pavement topography of the selected location, because this directly affects the building structure and passenger flow of the store. Usually, the floor of a store should be at the same level as the road, which is an ideal choice for customers to enter and leave the store.

2. If the storefront must be located in space, such as the second and third floors, then the design position of the stairs at the entrance should be on the surface of the building as far as possible. Do not install stairs in the store, for example, replace the stairs and glass cover with escalators, which should be beautiful, eye-catching and attractive.

3. Potential commercial value evaluation refers to the analysis and evaluation of the future commercial development of the location of the shopping center to be opened. When evaluating the location of shopping malls, we should not only analyze the current situation, but also evaluate the future commercial value, because some shopping malls are optimistic at present.