The scenic spot lacks personalized service.

1. The ticket purchasing channel in the scenic spot is single, the facilities in the scenic spot are not perfect, and the information service in the scenic spot is lacking.

Tourists show various demands in the process of visiting scenic spots, and scenic spots need to provide personalized services to meet tourists' various travel wishes. Based on the analysis of the connotation of personalized service, this paper attempts to explore the design system and design elements of personalized service in scenic spots, and then analyze the mechanism of personalized service in scenic spots, so as to provide meaningful thinking for the innovation and management of personalized service in scenic spots.