Bosses must treat Shakeology like a business.

Planet Miscellany 62/1000

The boss must take the jitterbug as a business.

The traditional boss to do Jitterbug is offline business is not good, offline no traffic, or the epidemic repeated, offline suffered a relatively large controversy and crisis

That thought: I want to do Jitterbug. But do a period of time, he did not do it again, not sustainable. Also, there is a problem with this mentality of his, always wanting a video to explode, wanting a video, millions of plays, instant powder, in fact, this era has long since passed.

As a traditional business, the traditional boss to do Jieyin must think you can be stable enough to continue the output of content. So, now is the era of content marketing, your product is one dimension, your content is another dimension, it is very important to be able to continue to produce content.

So the second thing is the cognition, the cognition of Jitterbug.

What is Jitterbug? Is it a toy? A marketing tool? Marketing tool this thinking, in fact, is the thinking of the head of new media.

What is the thinking of the boss? Must treat Shakeology as a business. What is the core of that business? The input-output ratio. So what do you need to do Jitterbug? Inputs.

We want to do the brand, we want to get traffic, we may be in the first line of the location to rent a good store, a good store need to spend money? Decoration, rent, staff, I guess, need part of the investment.

Then you have to go to spread your brand, you are not going to go to the TV station to do advertising ah? Traditional media advertising is not to go to the investment?

In fact, the boss of these two dimensions is to think clearly, but in the jitterbug there is no such input-output thinking.

So now Shake, if you want to enter, in fact, the traditional business owners start much higher than those Netflix starting point is much higher.

The first do not have to worry about the problem of change without cash.

Because you do this jitterbug is to realize cash.

Secondly, there is more money than those small brands is not such a starting point.

So what, now what? To invest.

So you think, 10 million core locations can not open a few stores, 10 million invested in television, invested in traditional media, may not bubble a.

But the first time I saw a lot of people, I was very happy to see you, I was very happy to see you.

But if you spend 10 million dollars to invest in jitterbugs, do you think your peers can compare with you?

I'm your good friend know heart, I love you as much as I love myself!!!?

#knowing marketing #jimmonsmarketing #planetmashup