I am opening a convenience store, I heard that the physical stores are now talking about new retail, I do not know what to do.

October 2016, Alibaba's Jack Ma put forward the concept of "new retail" at the Yunqi Conference; in March 2017, Suning Zhang Near East put forward the concept of "smart retail" in the "two sessions"; in July of the same year, Jingdong Liu Qiangdong published the "fourth retail revolution" in the "financial" magazine. "The concept of intelligent retail; in July of the same year, Jingdong Liu Qiangdong in the "Finance and Economics" magazine published "the fourth retail revolution" article, and according to the Jingdong and Tencent's action, the essence of the concept should be "borderless retail". Of course, in fact, these three statements are the same way.

The Alibaba Research Center has set three characteristics for the new retail:

One is the heart-based, consumer experience-centered, reconfiguring the people, goods and venues;

The second is the duality of retailing, complete data;

The third is the outbreak of the retail species, which will give rise to more service forms.

The last can probably be summarized as follows: user-centered, online and offline omni-channel communication. Ali's acquisition of offline department stores and supermarkets, such as Yintai, RT-Mart, etc., to fully open up the online and offline, to the omni-channel, through VR shopping, unmanned cash registers and other new technology to enhance the user experience.

How should brick-and-mortar stores go about doing new retail? Mainly through the transformation of traditional stores, the use of UPOS will store intelligence, digitalization, CRM and other customer relationship management systems to implement membership marketing, membership digitalization, small programs and other online channels to do community fission, off-store transactions, marketing digitalization, through ERP and other systems to digitize commodities, so that the entire business to complete the transformation and upgrading of digitalization.