What is the difference between the cloud multicast experience of Haier Zhijia and the traditional live broadcast of general enterprises?

The first is that the main body of the live broadcast is different. The main body of the general enterprise is the network celebrity, while the main body of Haier Zhijia is everyone; The second is that the content of the live broadcast is different. The content of traditional live broadcast is products, while the content of Haier live broadcast is scenes. The third is the different live broadcast modes. The traditional way is a one-time transaction, and the end of the transaction means the end, while Haier is a continuous interaction, and the end of the transaction means the beginning of the whole process of user interaction; The fourth is that the value of live broadcast is different. The only driving force of traditional live broadcast is price, and Haier's "experience cloud broadcast" has brought high value to users.