Traditional Culture Encyclopedia - Traditional stories - The "kangkang sauerkraut" continues to ferment, 100,000 farmers planted out of the mustard how to do, seeking sales?
The "kangkang sauerkraut" continues to ferment, 100,000 farmers planted out of the mustard how to do, seeking sales?
According to reason, this kangkang sauerkraut problem, although there is a result, that is, the relevant personnel to be dealt with, the chairman of the flag vegetable industry to apologize for a series of impact, but the biggest impact is still the peasant masses, because they are currently planted out of more than 100,000 pounds of mustard how to do it, I think that in the pickling kangkang sauerkraut in the process of the live broadcast to be taken, but also ask the market supervision department staff on-site supervision, for each process to achieve hygiene and cleanliness, and also to take the lead in the process. But also ask the market supervision and management department staff to carry out on-site supervision, for each process, to achieve hygiene and cleanliness, through this way, to win people's trust again, the backlog of sauerkraut sales out?
One, recall the 315 evening party exposure of the old altar sauerkraut scene?We look back at the CCTV 315 Evening Party exposure, according to the TV screen exposure, the flag below the workers in the process of making sauerkraut, wearing slippers, water shoes, or barefoot, on the sauerkraut to step on, and randomly throw cigarette butts, spit, spit, this is the processing of the front of the program, so that people feel very unhygienic, in the sauerkraut processing is done after the kangtan The first thing you need to do is to make sure that you have a good deal of time on your hands and knees.
Here again, the flag vegetable industry will also use modern technology pickle, but they use modern technology pickle, mainly exported abroad, and the kang pickle, mainly in the domestic sales, we all know that the kang pickle, the sanitary conditions, the amount of salt, these are not good to grasp, so the epidemic 315 evening party after the exposure, causing a series of Reaction, the old altar instant noodles directly off the shelves, the old altar sauerkraut directly no one asked for, has had a great impact.
Second, the huge impact on farmers growing mustard?Now the biggest impact is the farmers grow out of mustard, Huarong County mustard directly fell to the freezing point, there is no one to buy, the original is more than a dollar a catty, and now fell to less than two cents, and even the workers' hourly rate is not enough, the most important is to take back how to deal with, they eat can not eat so much, if you want to sell and not sell out, Huarong County mustard yield! Annual output reached 1.2 million tons, planting area of more than 200,000 acres, according to the former outside the annual output value, in more than 200 million yuan, but now, can be said to be worthless, want to harvest not enough labor costs, and harvest how to do, these are big problems.
And the impact of this earth altar sauerkraut, the hardest-hit area is certainly Huarong County, but affects more than 800,000 people planting mustard in Hunan Province, and this wave of impact, even Sichuan planted out of mustard, sales is also a big problem, so this wave of impact is relatively large.
Typically, there is a local cooperative, in accordance with the situation in previous years, early to buy mustard, earlier production of old altar sauerkraut, can be sold at a good price, so at the beginning of March, on the acquisition of more than 200 tons of mustard, ready to be processed, but with the exposure of the 315 evening party, the situation is a big reversal, and now there is no way to continue to process, if you continue to stockpile, with the weather getting warmer and There will be a rotting situation, but there is no other better way, can only continue to stockpile.
Three, lessons learned, transformation and upgrading?For the farmers who grow mustard, I think the relevant departments should take positive remedial measures, actively organize the farmers who grow mustard, in the current environment, the use of modern technology, pay special attention to hygiene, the use of advanced technology, pickled earth altar pickles.
Now to do a good job is to establish people's trust in the old altar sauerkraut, so that people can intuitively feel the production of the old altar sauerkraut process, especially in terms of hygiene, so that people re-establish the old altar sauerkraut confidence, so in the production of the old altar sauerkraut in the course of the process, you can take a live broadcast, but also to invite market supervision and management staff to carry out on-site supervision for each process, every A small detail, we must do hygiene and cleanliness, through this way, to win people's trust again, the backlog of sauerkraut sales out, so that the farmers can increase their income, so that the farmers in the hands of the mustard can be sold, regain people's satisfaction with the old altar sauerkraut, so that people eat old altar sauerkraut, which is the most fundamental solution.
Whether it is the peasant masses, or the production of sauerkraut enterprises, should be profoundly learn a lesson from this incident, to sum up the experience, to actively rectify the situation, forcing the backward enterprises to transform and upgrade, with modern technology, pickled out of high quality, good price of the old altar sauerkraut, so as to solve the peasant masses of the current practical difficulties, you think that these methods are desirable? Welcome to exchange discussions in the comments section.
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