What is the difference between black and red wine?

The difference between the black and red wines is mainly in four aspects: the year of cellaring, taste, price, and degree of respectability

1, the difference in the year of cellaring

The black wine has been cellared for about 12 years;

the red wine has been cellared for about 8 years.

2. Difference in taste

Black Square has fresh fruits, charming smoke, and rich vanilla flavor;

Red Square has rich vanilla flavor and unique smoke flavor.

3, from the price difference

Black Square 750ml about 100~200 yuan a bottle;

Red Square 750ml about 100 yuan a bottle.

4, the difference from the degree of honor

From red to blue, the "degree of honor" in ascending order.

The five parties are all products of the internationally famous whisky brand Johnnie Walker. While traditional Scotch whisky comes in round bottles, Johnnie Walker is unique in its use of square bottles, only the label color is different, so Chinese drinkers use the simple description of "color + square" to collectively refer to these whiskies.

Expanded Information:

Brand Story:

John Walker's father died in 1819, and in 1820, at the age of 14, he began working in his family's grocery store. and learned to blend whiskey in the store. He applied his experience of blending tea to whisky and began to experiment with blending whisky.

It wasn't long before the whisky blended by him had become quite famous in the west of Scotland, a whisky with a deep and refined flavor that was popular. And the foundations were laid for the achievement of a worldwide drinking dynasty.

By 1920, Johnnie Walker was exporting to 120 countries around the world, becoming the first truly global brand before Coca-Cola ever made it out of Atlanta. 1933, Distillers, the company that produces Johnnie Walker, was granted a Royal Warrant to make a special supply of whisky to King George V, and to this day, it is the official supplier of whisky to the British Royal Family. official supplier of whisky to the British Royal Family.

In 1966, the United Distillers Group was voted the world's best distillery group in the world's most prestigious international foreign wine competition, and its brand, Johnnie Walker, became world famous.

In December 2004, Johnnie Walker began a major TV push in China to promote the brand. Although slightly late compared with rivals such as Hennessy and Chivas Regal, Stuart Fletcher, president of Diageo's international division, says it was just the right time. It's a good marketing strategy to come in after competitors have already spread the word about Scotch whisky.

Johnnie Walker (Chinese translation "John Walker" in Taiwan) has been sold in Taiwan for 20 years, in the cultivation of a large group of loyal consumers of Scotch whisky at the same time, but also to achieve the position of market leader, Stuart Fletcher said he hoped to be in the Chinese mainland market in the 5 to 10 years later. Stuart Fletcher said he hoped to be in a position to do so in the Chinese mainland market in five to 10 years.

In order to achieve this goal, Johnnie Walker has been doing a lot of marketing along with advertising, and is planning to sponsor a golf tournament in April 2005.

Johnnie Walker has targeted itself at the over 25s and is trying hard to establish itself as a fashionable luxury brand. Stuart Fletcher said, "Building a brand is not about how many bottles you sell, it's about giving each consumer a personal interest, a personal experience. experience of the tangible meaning.

To make our consumers feel that way about our brands, it's something that takes a lot of time to invest in and a lot of patience."

Johnny Wakefield [Blue Label] Whisky JOHNNIE WALKER BLUE LABEL is the top of the Johnnie Walker family of whiskies, a blend of the oldest whiskies from a variety of locations in Scotland, including whiskies aged up to 60 years.

In 2013, the official flagship store of Johnny Walker has been officially launched. on November 11th, the bachelor's day, single and not alone theme activities, the day of the gentleman's courier service in Shanghai was launched. on November 28th, the Thanksgiving Day, thanksgiving blessing bag, the warmth of the heart to pass the intention of the activities were launched. During Christmas, the Golden Secret of Christmas Socks activity was launched.

January 2014, to welcome the New Year of the Horse, the New Year's Rewards, Dream Forward activity was launched.

Baidu Encyclopedia - Johnny Walker

Baidu Encyclopedia - Red Square Whisky

Baidu Encyclopedia - Black Square Whisky