Advantages and disadvantages of Tmall Mall's operation mode

Advantages: 1 Tmall International is actually a shopping platform owned by Alibaba, and Alibaba can also be said to be one of the largest e-commerce shopping platform companies in China. Therefore, when Tmall International sells a product of the platform, it will naturally have a complete set of its own service system to ensure the normal operation of the product.

2. Although some people have said that they bought some high imitation products when shopping on the platform of Tmall International before, this is actually a few cases, and we rarely encounter such a situation when shopping. Therefore, although we may have a certain risk of buying fake goods when shopping on such a platform, this is actually an example and we cannot generalize.

3. Since the establishment of Tmall International, in fact, the review of goods sold on the platform has been continuously improved. Now, if a merchant wants to enter the platform of Tmall International, there are also a series of strict manual reviews, so in this case, if we shop on Tmall International, the risks brought by buying fakes will naturally be less.

4. Tmall International's service system is also perfect, so if we buy fakes when shopping, we can also contact customer service in time, and Tmall Xiaoer will handle it for us in time.

Operational disadvantages of Tmall Mall:

1, the operating cost and resident cost are high, and the crowd positioning consumption is high.

For Tmall stores, the entry requirements are high, and the deposit and annual technical fee are around100000 yuan. If a poorly run store wants to keep thinking about the operation of the store, it will pay the technical fee every year, and many of them are operating at a loss. The cost of each link is also relatively high. Although the quality is higher than Taobao, the price is also higher than Taobao, which limits the buying crowd of consumers and increases the burden on consumers.

2. The product quality is not as good as Taobao, but the price is higher than Taobao.

Now there are many merchants on Tmall, and some of them have not entered. Compared with self-operated stores, the quality of some businesses needs to be investigated. Not all the goods on Tmall are good, and some have quality problems, so many users will be disappointed with Tmall, the number of Tmall customers will be lost, and the probability of the store being closed is also great.

3. Imperfect regional storage and impact assessment.

Not every store has warehouses all over the country. The speed of logistics sometimes affects customers' consumption experience, and customers will blame merchants for packet loss and other reasons, which makes it difficult for merchants to do it sometimes, and low favorable rate often affects consumers' purchase.

Everything has its own advantages and disadvantages. Don't ignore the disadvantages. There are definitely advantages, but in the case of good business conditions, the store can survive for a long time.