How to win the blue ocean of traditional cultural TV programs

In the TV industry, it is undeniable that variety entertainment programs are one of the powerful guarantees for TV ratings and benefits. However, because the novel elements on which it relies are excessively borrowed or even copied, variety shows are short-lived, and are often labeled as "fast-moving consumer goods". In contrast, some traditional cultural programs are relatively long-lived and not easy to "decay". One of the reasons is that some cultural programs are usually based on the cultural connotation of the program itself, rather than blindly catering to the entertainment pleasure of the audience, so they are more "flowing" than some entertainment programs. The existence of these programs with certain value, cultural responsibility and social responsibility also meets the needs of diversified TV cultural ecology to a certain extent.

"In the impetuous TV ecological environment, TV stations should keep programs that promote traditional culture, such as Quyi, recitation and Chinese programs, but in order to meet the diverse cultural needs of modern audiences, such programs must create new program forms on the basis of the original programs, such as borrowing high-quality media carriers, modern communication technologies and high-level production technologies. Form a new form of communication to meet the spiritual and cultural needs of people in the' internet plus' era. " A senior TV producer said.

"Although traditional cultural programs are based on the rich and long-standing traditional culture of China, how to fully tap the communication potential of these resources and how to innovate in inheritance is a problem that TV practitioners need to think about." According to Deng, a researcher in the Liberal Arts Research Department of China Communication University, the current production level of traditional cultural programs is mixed, and the development and innovation of traditional cultural programs need to grasp four aspects: First, it must conform to the law of the development of traditional culture; The second is to show the charm of traditional culture and strengthen its attraction; Third, we need to grasp the essence of traditional cultural communication; Fourth, there should be a good platform to display traditional culture.